Marketing Zone

Marketing Zone

Marketing company offers help for those looking for a career in marketing

Posted in Creativity, Design and communications, Marketing insights by Stephanie
Mar 10 2010

For those of you who attended the Marketing Careers evening at The University of Hertfordshire, or if you’re looking for some advice to kick start your career in marketing – look no further! Marketing Zone has produced a Guide which will provide helpful ideas, tips and resources to get you started – take a look.

 

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Tagged as: Digital marketing, Hertfordshire, Marketing agency

Marketing agency helps students get into marketing

Posted in Creativity, Design and communications, Local, Marketing insights by Stephanie
Mar 02 2010
The Chartered Institute of Marketing and the University of Hertfordshire are holding a recruitment event at the University on Wednesday 10 March. Marketing Zone has been asked to be there to provide advice to students who want a career in marketing.
 
In these testing times, it can be difficult for students to get into the career they want. Employers usually want a mixture of both qualifications and experience, which can be a challenge. This recruitment fair will give students the best possible advice to kick start their future in marketing. They will find out what’s really involved and the best way to get into such a popular sector.

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Tagged as: Clients, Creativity, Hertfordshire, Marketing agency

Drive retail success with social media

Posted in Creativity, Online marketing, Social Media by Stephanie
Feb 18 2010
When Mark Zuckerberg invented Facebook it’s interesting to wonder if he ever thought that it would shape the social networking frenzy that we are now part of. It started a trend among those wanting to link with friends, send messages and share personal updates. Since then it has grown and developed. The application to establish ‘groups’ can be set up quickly by companies, brands or the public. This has made social media an essential element of modern day marketing.

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The personal effect of marketing campaigns

Posted in Campaigns, Clients, Design and communications, Email marketing, Marketing insights, Strategic campaigns by Stephanie
Feb 15 2010
When you’re sending out mailings, research has shown that you need to take some time to decide who you are targeting. Any company can send out a standard sales letter to their entire database, but it’s unlikely to work.

Studies have shown that personalised content can dramatically boost customer loyalty, online conversions, and revenue. Maybe you’re put off because you tried it a few years ago and it didn’t pay off. But now, with budgets stretched, bosses and shareholders expecting to see a result for every penny spent, it might be time to give it another shot.
 
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Tagged as: Clients, Marketing campaigns

Marketing agency gives back to the community

Posted in Campaigns, Local by Stephanie
Feb 11 2010
 
Marketing Zone has strong relationships with young people and young businesses in the community. We’ve support the Prince’s Trust and local football teams, so when the University of Hertfordshire approached us, we were delighted to help them. It’s motivating to be involved with the local students, and encourage them to develop their skills and ideas. We’re looking forward to helping them get creative. 
 
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Tagged as: Creativity, Hertfordshire, Local

Marketing agencies are colourful places!

Posted in Creativity by Stephanie
Feb 05 2010
As part of our series on all the different types of image terms, we’ve posted about GIFs, JPEGs, EPS and PNGs. As images can be produced in different formats, so to can colours.
When your marketing agency designs your artwork, software programs will give them the choice to work in either RGB or CMYK mode. RGB mode is mainly used on websites. CMYK mode is the correct colour format for full colour printing.
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Christmas at Marketing Zone keeps on coming!

Posted in Creativity by Stephanie
Feb 03 2010

There isn’t an area of the UK that hasn’t been affected in some shape or form by the recent snowy weather. No more so than in Buntingford where marketing agency Marketing Zone is based. Luckily we always plan our Christmas party for January!
This year it was especially good timing as now the weather seems to be improving, touch wood, we could all go out together last week and enjoy a delicious meal at Lussmanns Fish and Grill restaurant in Hertford. It was a great opportunity to celebrate the successes of the past year, and look to the exciting projects we are working on, and inspiring clients that we will be working with in 2010. We are looking forward to a successful year for all.
 

 

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Marketing agency image requirements: PNG, EPS and Vector

Posted in Branding, Campaigns, Clients, Creativity, Design and communications, Websites by Stephanie
Feb 01 2010
We’ve covered GIFs and JPEGs, but there are a couple of other image formats that your marketing agency may mention when talking about imagery. PNGs and EPS files are commonly used by designers; here are a few points about them.
 
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Tagged as: Clients, Marketing agency

Marketing agency jargon: GIF and JPEG – what’s it all about?

Posted in Clients, Creativity, Design, Design and communications, Marketing insights, Websites by Stephanie
Jan 27 2010

When you want a new website you’ll hear your marketing agency talking about the imagery in terms of GIFs and JPEGs. But what does it all mean? What is the difference? Which one is the best to provide? GIF and JPEG images are widely used on websites but each has different uses. Here’s a short guide to take you through the minefield of imagery. Read more…

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At our marketing agency – you can have your cake and eat it

Posted in Creativity, Design, Design and communications by Stephanie
Jan 25 2010

Baking at marketing agencyMarketing Zone’s very own inspiring Head of Design, Monica, is taking her creativity to new levels and is on the way to becoming a cake decorating expert.

Not content with coming up with insightful designs and creative concepts as her day job, Monica has recently enrolled on a cake decorating course, and is set to become the next Nigella Lawson!

Monica said: “Two weeks into the course and already a cake decorating expert! Who needs to be a graphic designer? After roasting the sponges by mistake by putting the aluminum foil the wrong way round in the tin then butchering the cake until it was level, it actually turned out a pretty success. Cut out flowers and piped on middles makes it look less traditional. Maybe Battenberg will make a comeback in 2010…”

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Tagged as: Creativity, Design
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