Marketing agency focus: Spending trends

Posted in Creativity, Marketing insights by Stephanie
Jun 07 2010

Marketing budgets are showing trends of rising.

When the recession hits, investing in marketing pulls you through. True? According to an industry survey this could be the case.

The Q1 2010 IPA/BDO Bellwether survey, which is widely thought of as the benchmark for the advertising industry, reveals that for the first time since the third quarter of 2007, around 21% of companies reported a rise in their marketing budgets, while only 16% saw reductions.

This is definitely good news for marketing agencies, but also makes good business sense. If your customers aren’t seeing your adverts, reading your PR or aware of your website, then they won’t know your product is available.

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Tagged as: Budgets, Marketing agency

New website for customer service specialists Wiseheart

Posted in Branding, Creativity, Design, Websites by Stephanie
May 21 2010
 
 
 

A new logo and website for Wiseheart.

Wiseheart help organisations like Tesco inspire great service from people, which in turn wins customer loyalty. They help frontline staff and leaders to tap into their emotional intelligence, giving them the capability to react to customers more positively and increase customer satisfaction levels.
 
Wiseheart approached Marketing Zone for marketing consultancy and web design expertise. We worked with founder, Richard Thorp, to create a new logo to be used throughout all their marketing communications, and developed a website using a content management system. This has given Wiseheart a good platform for their business.

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Tagged as: Clients, Design, Marketing agency, Websites

Marketing agency supports MS – join us for a cake fundraiser!

Posted in Creativity, Local by Stephanie
May 07 2010
We hope you can join us for a Cake Break to raise money for Multiple Sclerosis.
 
Venue: Marketing Zone, The Red House, 84 High Street, Buntingford, SG9 9AJ
Date: Tuesday 11 May
Time: 12-2pm

Have a cake and a drink and maybe donate a few coins in the process.

Join Marketing Zone to raise money for MS.

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Tagged as: Charity, Marketing agency

Help students with their project

Posted in Clients, Creativity, Local, Websites by Stephanie
Mar 25 2010
Students at the University of Hertfordshire are working on an e-marketing project about Polaroid Sunglasses. They’d appreciate it if you could spend five minutes of your time to answer three short surveys to help them develop their digital marketing skills. Visit Polaroid Sunglasses’ Facebook page to take part or click on the links below:

University Group 5: Cycling sunglasses survey

University Group 6: Polaroid Sunglasses website review

University Group 15: Polaroid sunglasses and website

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Tagged as: Clients, Hertfordshire, Polaroid, students, Websites

Marketing company offers help for those looking for a career in marketing

Posted in Creativity, Design and communications, Marketing insights by Stephanie
Mar 10 2010

For those of you who attended the Marketing Careers evening at The University of Hertfordshire, or if you’re looking for some advice to kick start your career in marketing – look no further! Marketing Zone has produced a Guide which will provide helpful ideas, tips and resources to get you started – take a look.

 

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Tagged as: Digital marketing, Hertfordshire, Marketing agency

Marketing agency helps students get into marketing

Posted in Creativity, Design and communications, Local, Marketing insights by Stephanie
Mar 02 2010
The Chartered Institute of Marketing and the University of Hertfordshire are holding a recruitment event at the University on Wednesday 10 March. Marketing Zone has been asked to be there to provide advice to students who want a career in marketing.
 
In these testing times, it can be difficult for students to get into the career they want. Employers usually want a mixture of both qualifications and experience, which can be a challenge. This careers evening will give students the best possible advice to kick start their future in marketing. They will find out what’s really involved and the best way to get into such a popular sector.

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Tagged as: Clients, Creativity, Hertfordshire, Marketing agency, students

Drive retail success with social media

Posted in Creativity, Online marketing, Social Media by Stephanie
Feb 18 2010
When Mark Zuckerberg invented Facebook it’s interesting to wonder if he ever thought that it would shape the social networking frenzy that we are now part of. It started a trend among those wanting to link with friends, send messages and share personal updates. Since then it has grown and developed. The application to establish ‘groups’ can be set up quickly by companies, brands or the public. This has made social media an essential element of modern day marketing.

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Marketing agencies are colourful places!

Posted in Creativity by Stephanie
Feb 05 2010
As part of our series on all the different types of image terms, we’ve posted about GIFs, JPEGs, EPS and PNGs. As images can be produced in different formats, so to can colours.
When your marketing agency designs your artwork, software programs will give them the choice to work in either RGB or CMYK mode. RGB mode is mainly used on websites. CMYK mode is the correct colour format for full colour printing.
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Christmas at Marketing Zone keeps on coming!

Posted in Creativity by Stephanie
Feb 03 2010

There isn’t an area of the UK that hasn’t been affected in some shape or form by the recent snowy weather. No more so than in Buntingford where marketing agency Marketing Zone is based. Luckily we always plan our Christmas party for January!
This year it was especially good timing as now the weather seems to be improving, touch wood, we could all go out together last week and enjoy a delicious meal at Lussmanns Fish and Grill restaurant in Hertford. It was a great opportunity to celebrate the successes of the past year, and look to the exciting projects we are working on, and inspiring clients that we will be working with in 2010. We are looking forward to a successful year for all.
 

 

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Marketing agency image requirements: PNG, EPS and Vector

Posted in Branding, Campaigns, Clients, Creativity, Design and communications, Websites by Stephanie
Feb 01 2010
We’ve covered GIFs and JPEGs, but there are a couple of other image formats that your marketing agency may mention when talking about imagery. PNGs and EPS files are commonly used by designers; here are a few points about them.
 
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Tagged as: Clients, Marketing agency