We just keep getting cooler and cooler! The other week we went to the SB.TV Xmas party, and then on Friday, Marketing Zone’s Robin attended comedy gig, Kojo Live N Kicking, at Hackney Empire.
It’s all part of our celebrity product placement service, that saw us rubbing shoulders with England footballer Carlton Cole, and British rapper Angel.
Live N Kicking was also attended by UK sports and entertainment stars, among them songstress Jamelia, and stars from Eastenders and the music world.
Celebrities live and breathe their brand. Whether it’s making a personal appearance or demanding six-figure sums for their size zero bodies to showcase the latest hot trend, celebrity is a powerful force. And it’s here to stay. We work with celebrity stylists and the fashion press every day for our clients, and its generating fantastic results.
Although not new, the power of celebrity is certainly evolving. You could hear the astonishment when The Only Way is Essex won a BAFTA this year! And when reality shows such as Strictly Come Dancing closely rival the viewing figures for this year’s Royal Wedding, you need to sit up and listen.
Many A-listers through to Z listers have extended their brand into fashion. I’m intrigued to see who does this, and more importantly, who does it well?
Whilst I’m less convinced by the Amy Childs Lipstick clothes collection, celebrities such as Victoria Beckham, Stella McCartney and Liam Gallagher have seen their designer labels flourish. Liam’s Pretty Green line scooped Best Breakthrough Brand at the WGSN Global Fashion Awards 2011, and Victoria Beckham has gone from strength to strength, winning Designer Brand of the Year at the British Fashion Awards in November.
Kate Moss’s collection for Topshop lasted 3 years, so in my book a success and Cheryl Cole’s Stylistpick shoes collection has just launched but makes a sassy style statement.
Ever the multi-taskers, Marketing Zone has come up with a great way to raise money for charity at the same time as developing prize draw marketing promotions for our clients. From the heaving mailbags of competition entries that we receive into the office on behalf of our client’s, we give the stamps to the Wood Green Animal Charity, who use them to raise funds for their animal centre in Cambridgeshire.
Prize draw promotions can be a cost effective way of generating PR and getting your product published in magazines and websites. Or a good way to increase readership of eNewsletters by offering a prize that can generate extra interest, and increase open rates.
Marketing Zone has developed numerous promotions for our clients, including a professional institute, fashion brands and parenting clubs to name just a few. In a time when customers are looking out for great offers, we’ve seen an increase in the level of competition entries. It’s even a professional business for some!
We can source prizes, create the competition, liaise with the press for campaigns and handle the winner fulfilment. Read more…
Are you in need of a little inspiration? If your brand’s crying out for a blast of fresh air, we might have just the ticket.
No matter what your budget allows, there’s always a way to inject new life into a marketing campaign. And as we head into 2012, how’s these for starters. Whether you’re looking to spend just £34 or if you have millions to spare, both of these demand attention, and make you ask ‘now who is that?’
Morph suits – the costume phenomenon
If you’re looking to take part in field marketing as part of your campaign, a morph suit is sure to make people stop and take notice. Dressed head to foot in breathable spandex, your marketing team would attract a lot of attention leafleting business parks with your promotional flyers. It’s a great way to create a stir!
Is it a limo, is it a yacht?
You can be unmissable, in a private exclusive kind of way. If money is no object, we can all dream can’t we, for those with a spare £132 million, how about a yacht shaped like a limo? Read more…
Here at Marketing Zone we’re young at heart! So tonight we’re heading to Camden for the SB.TV Xmas Party. We’ve arranged a sunglasses product placement at the event for one of our clients, so we’re attending the party to show our support, and to listen to the likes of Tinchy Stryder, Cher Lloyd Mr Faizer and Labrinth.
As the UK’s leading youth broadcaster, SB.TV has come along way since its humble beginnings, when its founder Jamal Edwards started filming gigs and broadcasting them on YouTube.
Today that’s all changed. SB.TV has 50+ million YouTube views and tens of thousands of subscribers, Facebook fans and Twitter followers, who view the interviews, music videos and viral adverts of some of the world’s most highly respected, globally recognised artists.