There’s a new political party in Switzerland whose sole intention is to get PowerPoint outlawed. What madness! PowerPoint software, when used correctly is an aide to making presentations with real impact. A good PowerPoint presentation is an important part of the corporate identity of your business, so it needs to be compelling and engaging.
This is quite an art form which Marketing Zone can tailor for you, but here are a few simple steps to get you started.
- Create a theme according to your corporate identity – use the templates available and adapt these using your brand colours and typeface
- Learn about navigation and slide timings – avoid the pitfalls of long, non-interactive presentations and add a navigation so you can move the presentation in a different direction to grab people’s attention
- Use visuals to emphasise key points – an image says a thousand words so be selective
- Bullet points – these work better than long paragraphs of prose, but keep to just a few per slide and don’t over do the amount of slides with lists of bullet points
- Be careful with the animation – yes it’s a nice feature to have, but save it until it’s necessary to avoid distracting your audience
- Consider your off-screen audience – presentations are designed for the screen and might not work as well when they are printed as handouts. It’d be useful to write some notes for your audience to follow
- Keep file sizes manageable – there’s nothing worse than standing at the front of an audience waiting for your file to load. Compress and resize your images before adding them to your presentation, or use the built in PowerPoint tools for charts and graphics.
Read more…
July 21, 2011
by Stephanie
in Campaigns, Client service, Clients, Communications, Creativity, Identity, Integrated marketing, Marketing and design, PR, Social media, Strategic campaigns, Websites
Polaroid Eyewear has been getting some great PR coverage this year thanks to our ongoing trade media relations plan. So it was fantastic to see the interview that Marketing Zone arranged with Marketing Week and Polaroid’s Chris Knight published.
The feature discussed Polaroid’s new 3D glasses, Lady Gaga’s involvement as a creative figurehead, and the importance of marketing when revitalising a brand.
During the interview, Chris was quick to point out the level of marketing support from Marketing Zone. We’ve developed the brand over the past five years, taking it from a relatively unknown label to now being stocked in John Lewis, Fenwick, Specsavers and on luxury cruise ships.
Read more…
July 11, 2011
by Stephanie
in Branding, Client service, Clients, Communications, Creativity, Integrated marketing, Marketing and design, Marketing insights, Online marketing, Websites
Outsourced marketing involves using a marketing agency to manage the marketing for your organisation. Outsourced marketing can have many benefits. It frees up your time, gives you access to expert marketers and can reduce overheads.
Your outsourced marketing company can provide additional marketing support and act as the marketing department for your business. Or it can be used as an extension of your marketing team for additional expertise.
5 reasons to outsource your marketing
1. Get the marketing skills you need – quickly
2. Fresh ideas, no bias and peace of mind
3. Save time and money
4. Increased scope of experience
5. Personal and professional service.
Read our full outsourced marketing guide.
Read more…
We’re always ready to support our clients whenever they need us, and if that involves a trip to the beautiful city of Nice, then that’s just a bonus!
Mark’s just come back from a meeting in Nice with Polaroid Eyewear. The event involved the international buyers from the sport, fashion, optical and travel industries choosing sunglasses from Polaroid’s 2012 collection. These will be stocked next year in their shops and outlets. I was there with our client Rebecca to choose the selection of sunglasses for the UK ecommerce website Marketing Zone designs and maintains for Polaroid Eyewear.
It was great to attend this buyers meeting, as I got to preview the new collection, so we can get started on the marketing plans for Polaroid Eyewear for next year. Plus, because we work closely with the fashion press to generate PR for the sunglasses, I was able to identify the styles that I know will be of particular interest to the fashion media.
Read more…
