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Marketing insights

March 7, 2012

Marketing insights – iTunes set to hit 25 billion downloads

Where would many of us be without iTunes? Or the Apple revolution that changed the world of music and digital? As of today, nearly 25 billion apps have been downloaded worldwide from the Apple Store. That’s pretty incredible in eleven years. To celebrate, iTunes are running a competition, and the person to download the 25 [...]

January 25, 2012

Mixing with the stars at Hackney Empire

We just keep getting cooler and cooler! The other week we went to the SB.TV Xmas party, and then on Friday, Marketing Zone’s Robin attended comedy gig, Kojo Live N Kicking, at Hackney Empire. It’s all part of our celebrity product placement service, that saw us rubbing shoulders with England footballer Carlton Cole, and British [...]

January 18, 2012

Apostrophe war at Waterstone’s

As advocates of good copywriting, we couldn’t believe our ears when we heard that book chain Waterstone’s is denouncing the apostrophe in their company name. Giving the reason that ‘in a digital world of URLs and email addresses, a more versatile and practical spelling was required’; Waterstone’s will now be known as Waterstones. We’re up [...]

January 3, 2012

The power of brand celebrity gets dramatic results

Celebrities live and breathe their brand. Whether it’s making a personal appearance or demanding six-figure sums for their size zero bodies to showcase the latest hot trend, celebrity is a powerful force. And it’s here to stay. We work with celebrity stylists and the fashion press every day for our clients, and its generating fantastic [...]

December 28, 2011

Prize draw promotions get your product seen

Ever the multi-taskers, Marketing Zone has come up with a great way to raise money for charity at the same time as developing prize draw marketing promotions for our clients. From the heaving mailbags of competition entries that we receive into the office on behalf of our client’s, we give the stamps to the Wood [...]

December 24, 2011

Now, who is that?

Are you in need of a little inspiration? If your brand’s crying out for a blast of fresh air, we might have just the ticket. No matter what your budget allows, there’s always a way to inject new life into a marketing campaign. And as we head into 2012, how’s these for starters. Whether you’re [...]

December 22, 2011

Don’t mention the O word!

I recently attended the Marketing and the 2012 Games Conference, hosted by one of our clients, The Chartered Institute of Marketing. The top line up of speakers included David Magliano MBE, Former Director of Marketing, London 2012 who presented the inspiring film which helped London win next year’s Games. The Olympic name is very powerful [...]

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