Dr Dave Chaffey from Smart Insights offered 20 tips on search engine optimisation and converting interest to sales. There was more on everything digital, including mobile marketing, smart phone apps and search from experts at Google, Microsoft and MagicSolver.com.
Organise and develop your content before you start
It’s no good having a blog with no content. In fact, there’s no such thing as a blog with no content. Sit down with the team or part of you business that’s going to be responsible for the blog. In this instance, the more people who get involved, the better. Have a brainstorming session where each person can suggest ideas for postings – including photos, videos and podcasts as well as writing. Don’t be afraid to go out on a limb. Blogs are less formal, more about personality. Is someone doing a charity run? That’s worth mentioning. Is there a new team, or someone who’s just started the development of a new product. Does someone have a great suggestion for a contest? Get all you ideas in a list. Read more…
A simple question. Marketing agencies like ours often assume that clients need and want blogs. We forget that they might not be comfortable creating content and might not even be sure they have content they want to share. So, when we have a client that stops and asks us a simple question like, “why should my business have a blog?” it’s a good time to stop and get back to some basics.
For starters, blogs are not another way to get your carefully crafted messages out to unsuspecting customers. Read more…
Read the case study published in UTalkMarketing.
Social media sites including Facebook and Myspace as well as platforms like Twitter give companies direct access to their customers. It’s worth remembering that it’s not just the number of people you have access to, it’s the interest they have in your product or service that counts. Read more…