Is your social media strategy up to scratch?
Did you know that around half of all businesses in the UK have a shortage of social media skills within their organisation? That’s according to new research published by The Chartered Institute of Marketing.

Towards the end of last year, around 1,500 marketers took part in the Institute’
s online survey for the first wave of their Social Media Benchmark research. The six-monthly study explores the role, value and potential of social media in business. And in the second wave of the study released in June 2012, it was found that 43% of companies do not employ people with good enough skills in this area. And that 32% of marketers feel that their senior managers don’t fully understand the benefits of social media platforms such as Twitter and Facebook.

There’s no shortage here at Marketing Zone! We have a wealth of experience in raising the awareness of brands and businesses through the power of social media, and we’re perfectly positioned to help your business. Using Twitter, Facebook, LinkedIn, YouTube, Pinterest and the vast selection of leading social media sites and blogging networks we’re already in daily contact with, our social media expertise will help raise the profile and profitability of your business.

We can:

  • Develop a social media marketing strategy that will deliver a clear return on investment
  • Set up, create a background design, upload your logo, and manage the accounts of all your social media sites
  • Copywrite and schedule daily, weekly or monthly tweets, posts and conversations
  • Set up a blog, design it, copywrite messages, develop connections and monitor analytics
  • Produce website videos for your website and for YouTube.

And much more. Have a look at how our social media strategy made over 650,000 connections on Twitter in a week for Polaroid Sunglasses.

What do your corporate colours say about your brand? marketing agency hertfordshireEvery business and brand needs a memorable identity. We help organisations review and develop existing corporate brands and create identities for new ventures. From logo design to brand guidelines, we understand how to capture the essence of what makes your company different and better.

One of the first elements we might discuss is the choice of corporate colours you’re currently using, or thinking of using. Colour can say a lot about a company. It’s as important as the tone of voice you use and the people that work for you. So it needs serious consideration.

Here are some suggestions to get you thinking, and we can help further if you give us a call.

  • Grey – elegance, humility, respect, stability, wisdom
  • White – purity, peace, innocence, simplicity
  • Black – modern, power, elegance, sophistication
  • Red – passion, strength, energy, love, speed
  • Blue – calmness, reliability, confidence, conservatism
  • Green – nature, good luck, vigour, generosity
  • Yellow – happiness, optimism, intelligence, idealism Read more…

Tone of voice is essential – free guide to download web design agency hertfordshireAs a copywriter, I could be considered a little bias when it comes to championing good copy! But tone of voice is essential in the way you engage with your customers so I’m going to shout about it from the roof tops.

The Marketer says, tone of has finally appeared to the check lists of many marketers’. So why now? Well, you talk to your customers and potential customers through the channels of social media, brochures, websites, meetings and advertising every day. So the way that you communicate with them needs to be consistent and representative of the image you want your business to convey. If it isn’t, your message will be mixed and will dilute the importance of what you’re saying.

There will be many messages that you want your customers to hear, and to get it right your tone of voice has to reflect what your business stands for. It’s not enough just to take a ‘formal or casual’ tone,’ if you want your business to stand out, then you need to concentrate on how you’re delivering your message.

The best brands make their tone part of their thinking right from the start. Read more…

Internet security - capturing Captcha web design agency hertfordshireAfter the Nat West saga, it shows how reliant we all are on our systems. Viruses, hackers and spammers all try to disrupt our lives by tampering with our websites and data. One of the ways you can go some way to protect your business is to add Captcha software to your website. Although not fool proof, it is a useful tool. We make sure that we add a Captcha function to the websites that we develop.

You’re likely to have come across Captcha; it’s the random selection of numbers and letters that appear on websites when you’re purchasing something or logging in to a secure website. But what are they for and how did they start?

Most importantly, the software is in place to prevent computer programs from attacking websites with spam and potentially disruptive viruses. By typing in the combination of letters and numbers, you’re proving to a website that you’re ‘human’ and not a malicious spamming programme. So it’s purpose is invaluable.

Captcha is used by over 350,000 global websites. It was acquired by Google in 2009 and as part of its facility; there are options to hear an audio version of the Captcha and to ReCaptcha if the letters are not legible.

This tool was invented in 2000 by Luis von Ahn. Luis is quite the entrepreneur and as well as having the invention of Captcha under his belt, he also established the free tutorial website, Duolingo, with help from his colleagues at Carnegie Mellon University. Duolingo helps people learn a new language for free in exchange for them helping to translate the entire internet.  As users progress through the lessons, they simultaneously help to translate websites and other documents. The site is so popular that it has a waiting list of over 300,000 people!

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Research paper #SMBenchmark shows which social media sites are the most popular - marketing agencyThe Social Media Benchmark is a six-monthly piece of research from The Chartered Institute of Marketing which monitors how marketers using social media. The first set of results was published in February 2012, and last week I attended an event to see the second round of updated results being presented at the Bloomberg offices in London.

It was interesting to take part in the discussions and useful to hear the opinions of Tesco’s Group Marketing and Chief Digital Officer, Microsoft’s UK CMO and the global CMO of Clifford Chance on stage answering our questions.

With so many social media platforms to engage with it’s up to us experts to guide our clients on the best choice for their business. Twitter, Facebook, LinkedIn, Google+, the list is endless and we can help you make an informed decision.

It was also good to see that blogging is still highly valued. I’m a firm believer that blogging has the great potential to connect with customers and influencers. Twitter and Facebook are good for snippets of information and great for getting a discussion up and running, but good content on blogs shows customers that your brand knows its product and what matters to its customers. And as importantly, it helps with the search engine optimisation of your website.

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June 19, 2012

New website launched for Tyre Warmers

There’s always something new to get our teeth into working at our marketing agency! No two days are the same. From fashion and sport, to specialist and business markets, it’s fantastic to work with so many varied organisations and brands. So when we were set the challenge to copywrite and design a new website for [...]

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June 1, 2012

Jubilee celebrations in Buntingford

To celebrate the Queen’s Jubilee, Buntingford will be hosting a Medieval Street Party and Market on Monday 4 June in the High Street. And we’re looking forward to going as we’ve been helping out with the preparations. If you’re local to the town, you might have seen the flyers in the shop windows and the [...]

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