Every business and brand needs a memorable identity. We help organisations review and develop existing corporate brands and create identities for new ventures. From logo design to brand guidelines, we understand how to capture the essence of what makes your company different and better.
One of the first elements we might discuss is the choice of corporate colours you’re currently using, or thinking of using. Colour can say a lot about a company. It’s as important as the tone of voice you use and the people that work for you. So it needs serious consideration.
Here are some suggestions to get you thinking, and we can help further if you give us a call.
- Grey – elegance, humility, respect, stability, wisdom
- White – purity, peace, innocence, simplicity
- Black – modern, power, elegance, sophistication
- Red – passion, strength, energy, love, speed
- Blue – calmness, reliability, confidence, conservatism
- Green – nature, good luck, vigour, generosity
- Yellow – happiness, optimism, intelligence, idealism Read more…
As a copywriter, I could be considered a little bias when it comes to championing good copy! But tone of voice is essential in the way you engage with your customers so I’m going to shout about it from the roof tops.
The Marketer says, tone of has finally appeared to the check lists of many marketers’. So why now? Well, you talk to your customers and potential customers through the channels of social media, brochures, websites, meetings and advertising every day. So the way that you communicate with them needs to be consistent and representative of the image you want your business to convey. If it isn’t, your message will be mixed and will dilute the importance of what you’re saying.
There will be many messages that you want your customers to hear, and to get it right your tone of voice has to reflect what your business stands for. It’s not enough just to take a ‘formal or casual’ tone,’ if you want your business to stand out, then you need to concentrate on how you’re delivering your message.
The best brands make their tone part of their thinking right from the start. Read more…
After the Nat West saga, it shows how reliant we all are on our systems. Viruses, hackers and spammers all try to disrupt our lives by tampering with our websites and data. One of the ways you can go some way to protect your business is to add Captcha software to your website. Although not fool proof, it is a useful tool. We make sure that we add a Captcha function to the websites that we develop.
You’re likely to have come across Captcha; it’s the random selection of numbers and letters that appear on websites when you’re purchasing something or logging in to a secure website. But what are they for and how did they start?
Most importantly, the software is in place to prevent computer programs from attacking websites with spam and potentially disruptive viruses. By typing in the combination of letters and numbers, you’re proving to a website that you’re ‘human’ and not a malicious spamming programme. So it’s purpose is invaluable.
Captcha is used by over 350,000 global websites. It was acquired by Google in 2009 and as part of its facility; there are options to hear an audio version of the Captcha and to ReCaptcha if the letters are not legible.
This tool was invented in 2000 by Luis von Ahn. Luis is quite the entrepreneur and as well as having the invention of Captcha under his belt, he also established the free tutorial website, Duolingo, with help from his colleagues at Carnegie Mellon University. Duolingo helps people learn a new language for free in exchange for them helping to translate the entire internet. As users progress through the lessons, they simultaneously help to translate websites and other documents. The site is so popular that it has a waiting list of over 300,000 people!