Rebel Magazine is a fashion and lifestyle magazine, focusing on creative industries including designers, art, film and music. That’s why it’s great to see Marketing Zone’s fashion designer client, Alex Seroge Ignatian, featured this month.
Take a look at the website we developed for Seroge, and view his featured collection in Rebel magazine on pages 54 61 below.
Advertising on Google has many advantages. By subscribing to Google AdWords you can get your product’s advert to appear on the first page of specific search results to generate clicks to your website. This can lead to sales for your business. No matter what your budget is, you can display your advert on Google as you only pay when people click on your advert, and you can cap the amount you’re willing to spend each day.
Advertising and marketing agencies can analyse the competitiveness of keywords and set up a full Pay Per Click campaign for you. Or you can manage it yourself. But you need to make sure you’re getting value for money as there are different ways of measuring the results – some have more value than others so you need to know how to sieve through the jargon. Let Marketing Zone make it clear for you.
Glossary of terms
Now that smart phones are becoming more popular, there’s been an increase in people using QR or quick response codes. But, what are they and how could they be used to help promote your product?
A QR code is a 2D barcode which is recognised by a smart mobile phone. It consists of a pattern of black modules arranged in a square pattern on a white background, and the information encoded can be a URL, text or other types of data.
A person will scan a QR code that might be in a magazine, on a sign, business card or on a product. They’ll do this using an app they have downloaded to their smart phone. From the data stored within the QR code, the user will either be taken, via their smart phone, to the product’s website or to a specific portal for further information about the product. Read more…
It works like this. If you’re wondering what words a customer might enter into a search engine to find your service, you can practice using this tool and find out what they might be.
For instance, when ‘marketing agency’ is entered into the Wonder Wheel, is displays other relevant keywords that potential customers might search for when looking for that particular service, such as ‘direct marketing agency’ or ‘advertising agency.’ That company can then be mindful to use these keywords and phrases in the content of their website to improve the chances of its name appearing in the search engine results.
Try it for your organisation and see if there are any surprises – there might be words that customers use that you haven’t even thought about! And of course, if you need a more detailed analysis, Marketing Zone can help you as we have access to a number of digital tools.