Dr Dave Chaffey from Smart Insights offered 20 tips on search engine optimisation and converting interest to sales. There was more on everything digital, including mobile marketing, smart phone apps and search from experts at Google, Microsoft and MagicSolver.com.
In the hectic digital marketing world, website design agency Marketing Zone is determined to stay ahead. That’s why we’re attending The 4th Cambridge Digital Marketing Conference, at the Imperial War Museum in Duxford.This event is run by The Chartered Institute of Marketing, and is a power-packed programme of expert speakers discussing topics of particular relevance to those involved in digital marketing. We’re looking forward to hearing insights from Gilli Goodman from Google, Zuzanna Gierlinska from Microsoft and Mark Stuart from The Chartered Institute of Marketing amongst others.
Marketing Zone is working with Media Trust to help charities improve their email marketing.
Customers want to communicate with businesses in new and different ways. It’s not that brochures and flyers aren’t effective. And it’s not that customers won’t use their phones to call customer service centres or see and appreciate an ad. But there are new tools emerging from the social marketing sphere that can and do have an impact on customers and their purchasing decisions. Read more…
Organise and develop your content before you start
It’s no good having a blog with no content. In fact, there’s no such thing as a blog with no content. Sit down with the team or part of you business that’s going to be responsible for the blog. In this instance, the more people who get involved, the better. Have a brainstorming session where each person can suggest ideas for postings – including photos, videos and podcasts as well as writing. Don’t be afraid to go out on a limb. Blogs are less formal, more about personality. Is someone doing a charity run? That’s worth mentioning. Is there a new team, or someone who’s just started the development of a new product. Does someone have a great suggestion for a contest? Get all you ideas in a list. Read more…
Marketing Zone is a busy agency. There’s always another website to develop, a proposal to finish or some freshly designed logos ready to present to a client. But we don’t spend our days in business as usual mode. We like to do that little bit extra. A good way to meet people, talk about what we do and get feedback is to hold an event at The Chartered Institute of Marketing. Mark, our Managing Director, and Dee, our Communications Director, are Chartered Marketers and active members of The Institute. Not only is The Chartered Institute of Marketing a source of qualifications and training in marketing, it offers opportunities for marketers to exchange ideas and develop professionally. They also offer guidance on selecting and briefing an agency. Read more…
The Third Cambridge Digital Marketing Conference was held at Duxford, Cambridgeshire – home to the Imperial War Museum and its fantastic collection of old aeroplanes. It really was the perfect place to discuss the latest advances in the digital arena. At one time, the aeroplanes we looked at weren’t part of history, but the very latest technology.
The conference kicked off with a warm welcome from Terry Nicklin, Chairman of the Cambridge branch of The Chartered Institute of Marketing. From there, the different discussions went on to address key points in the fast-moving world of digital marketing. From email marketing to the newest ideas on using mobile phones and bringing on line and off line marketing into unison. Essential new marketing ideas were introduced and discussed. Read more…
We are presenting with our client Polaroid Eyewear for The Chartered Institute of Marketing in September. Our presentation “How to Brief an Agency” will share the story of Polaroid Eyewear and Marketing Zone.