In this month’s Hertfordshire Business Independent, Marketing Zone’s Mark features in their Executive profile. Take a look at page 23 to hear from Mark about the importance of strategic insights, creativity and results in marketing.

Plus on page 31, Mark gives importance tips for businesses considering whether to outsource their marketing.

The Chartered Institute of Marketing and the University of Hertfordshire are holding a recruitment event at the University on Wednesday 10 March. Marketing Zone has been asked to be there to provide advice to students who want a career in marketing.

In these testing times, it can be difficult for students to get into the career they want. Employers usually want a mixture of both qualifications and experience, which can be a challenge. This careers evening will give students the best possible advice to kick start their future in marketing. They will find out what’s really involved and the best way to get into such a popular sector.

Along with representatives from Sky TV, Optim Management and Michael Page International, Marketing Zone is pleased to be part of such a fantastic event, and looks forward to helping the students with practical advice. Marketing Zone’s Copywriter, Stephanie, studied at The University of Hertfordshire and went on to have a career in marketing – so we are in a good position to help the students!  Read our guide on  How to get a career in marketing.

For more information about getting into marketing, read our useful Guide.

Marketing Zone has strong relationships with young people and young businesses in the community. We’ve support the Prince’s Trust and local football teams, so when the University of Hertfordshire approached us, we were delighted to help them. It’s motivating to be involved with the local students, and encourage them to develop their skills and ideas. We’re looking forward to helping them get creative.

This term we are involved with the students at the De Havilland campus in Hatfield studying for the Electronic Marketing module as part of their Business and Marketing degree. The students will work on a website, developing an e-marketing campaign and Facebook fan base. Students will be joining Marketing Zone for a week in March to develop their project and gain work experience.

With the help of a local Freman College student, Connor Stewart, Marketing Zone has created a website for a local youth football club in Hertfordshire. “The site is aimed at parents,” Mark Ganellin, Director of Marketing Zone said. “We wanted to give them a resource they could really use. Alongside useful information on age groups and training locations, we included links to the FA and other organisations. Football should be fun, and we want parents and kids to come with a positive attitude toward the sport.”

Connor, who’s 15 and studying business spent a week at Marketing Zone and worked on the site. “On the first day, I was shown the business and set challenges that would take me through the week. It was great, I really got involved and learned a lot,” said Connor.

At Marketing Zone, helping the community is important. “We don’t just talk about supporting community projects,” says Dee Twomey, Director. “We roll up our sleeves and really get involved. Having Connor here to work on the Cougar’s site gave him valuable insights into what the world of business is all about. And, his work really helped us complete the project.”

The Cougars site is up and running. So far, we’ve had great feedback from the coaches, managers and parents.

Darren Fitzgerald, Chairman of the club commented, “We’re delighted to have been provided with this superb website. Well done Connor and big thank you to Marketing Zone. It shows just how far the club has come since it started nearly 40 years ago. Up the Cougars!”