We just keep getting cooler and cooler! The other week we went to the SB.TV Xmas party, and then on Friday, Marketing Zone’s Robin attended comedy gig, Kojo Live N Kicking, at Hackney Empire.
It’s all part of our celebrity product placement service, that saw us rubbing shoulders with England footballer Carlton Cole, and British rapper Angel.
Live N Kicking was also attended by UK sports and entertainment stars, among them songstress Jamelia, and stars from Eastenders and the music world.
Ever the multi-taskers, Marketing Zone has come up with a great way to raise money for charity at the same time as developing prize draw marketing promotions for our clients. From the heaving mailbags of competition entries that we receive into the office on behalf of our client’s, we give the stamps to the Wood Green Animal Charity, who use them to raise funds for their animal centre in Cambridgeshire.
Prize draw promotions can be a cost effective way of generating PR and getting your product published in magazines and websites. Or a good way to increase readership of eNewsletters by offering a prize that can generate extra interest, and increase open rates.
Marketing Zone has developed numerous promotions for our clients, including a professional institute, fashion brands and parenting clubs to name just a few. In a time when customers are looking out for great offers, we’ve seen an increase in the level of competition entries. It’s even a professional business for some!
We can source prizes, create the competition, liaise with the press for campaigns and handle the winner fulfilment. Read more…
Are you in need of a little inspiration? If your brand’s crying out for a blast of fresh air, we might have just the ticket.
No matter what your budget allows, there’s always a way to inject new life into a marketing campaign. And as we head into 2012, how’s these for starters. Whether you’re looking to spend just £34 or if you have millions to spare, both of these demand attention, and make you ask ‘now who is that?’
Morph suits – the costume phenomenon
If you’re looking to take part in field marketing as part of your campaign, a morph suit is sure to make people stop and take notice. Dressed head to foot in breathable spandex, your marketing team would attract a lot of attention leafleting business parks with your promotional flyers. It’s a great way to create a stir!
Is it a limo, is it a yacht?
You can be unmissable, in a private exclusive kind of way. If money is no object, we can all dream can’t we, for those with a spare £132 million, how about a yacht shaped like a limo? Read more…
I’ve been writing for The Chartered Institute of Marketing’s London blog. My latest thought piece takes a look at John Lewis, who has just launched a ‘Made in UK’ label as part of their Corporate Social Responsibility programme.
What do we associated ‘Made in UK’ with? Quality, traditionalism and design perhaps. Many products associated with various countries give customers a certain perspective. For example, Switzerland is synonymous with fine timepieces, Germany comes top for precision machinery, and Italy is known for elegant jewellery. So potentially the John Lewis range will see customers making purchases due to the fine heritage of British clothing.
It’s been announced that Marketing Zone has been short-listed for an award, for the transformational marketing work we have done for Polaroid Eyewear in 2011.
The entry showcases the marketing campaign we created for Polaroid Eyewear’s heritage sunglasses collection, Best Under the Sun. Marketing Zone has helped to move this brand to the next level through PR, blogging, partnerships and more. The Chartered Institute of Marketing’s national Marketing Excellence Awards are highly regarded within the industry, and level of entries they’ve received this year has been phenomenal.
As a short-lister in the Retail Category, we’re competing with PepsiCo, Unilever, Marks and Spencer and Britvic. We’ve worked with Polaroid Eyewear for over 5 years, when we re-launched their sunglass brand in the UK. It’s great to see them recognised amongst other household names.
It just goes to show what you can achieve when you work well together and apply creativity to everything you do. Read more…