Marketing Zone to give workshop on email marketing

Posted in Email marketing, Marketing insights by Stephanie
May 04 2010

Marketing Zone is working with Media Trust to help charities improve their email marketing.

We always like to do our bit for charity, so when asked by Media Trust to present a workshop on email marketing, we jumped at the chance.
 
Media Trust is an organisation which works with charities and not-for-profit organisations to give them skills and techniques to develop their communications. The workshop we’ll be hosting, E-newsletters in a nutshell, will show how email marketing is a cost-effective way to communicate and the elements involved.
 
As charities often have limited funding, email marketing could be a positive way for them to make more of their budgets. We’re looking forward to presenting some useful information to kick-start their online marketing strategies.
 
 

 

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Tagged as: Charity, Digital marketing, Email marketing, Marketing campaigns

The personal effect of marketing campaigns

Posted in Campaigns, Clients, Design and communications, Email marketing, Marketing insights, Strategic campaigns by Stephanie
Feb 15 2010
When you’re sending out mailings, research has shown that you need to take some time to decide who you are targeting. Any company can send out a standard sales letter to their entire database, but it’s unlikely to work.

Studies have shown that personalised content can dramatically boost customer loyalty, online conversions, and revenue. Maybe you’re put off because you tried it a few years ago and it didn’t pay off. But now, with budgets stretched, bosses and shareholders expecting to see a result for every penny spent, it might be time to give it another shot.
 
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Tagged as: Clients, Marketing campaigns

Integration – the key to a great marketing campaign.

Posted in Campaigns by MZ
Jun 12 2009

A great campaign makes you see stop and see the world a little – or a lot – differently. It asks you to change your mindset and make a new and different decision. The goal of any campaign is for people to take action by buying a product, casting a vote or changing a behaviour. The challenge to any campaign is communication. And there’s one feature that every memorable campaign needs to share – integration. Read more…

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Tagged as: Integration, Marketing campaigns, Online marketing, PR

My how we’ve grown!

Posted in Local by Stephanie
May 03 2007
Marketing Zone has now expanded its premises. We’ve now got the double the room. It allows us greater privacy for meetings with clients and more space to create and run the digital communications campaigns our clients expect. We’re still easy to find with our marketing agency in Buntingford High Street – located halfway between London and Cambridge.
 
 
 

 

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Tagged as: Marketing agency, Marketing campaigns

Marketing agency’s Director invited to become a business author

Posted in Creativity, Design and communications by Stephanie
Jan 16 2003
When the Chartered Management Institute teamed up with leading educational publisher Hodder & Stoughton they were looking to expand their range of business book titles. Direct marketing was identified as a critical discipline for today’s manager. With a potential readership drawn from amongst the institute’s large membership database, plus the many time-hungry managers across the globe, the search for a suitable author began.

Finding that Marketing Zone’s Dee came recommended with the necessary industry knowledge and the ability to craft clear communications, the institute requested a sample manuscript and then commissioned Dee to write their new Direct Marketing title. We’re proud to report that book sales are already in the thousands and can be bought in bookshops or online.

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Tagged as: Direct marketing, Marketing agency, Marketing campaigns