Marketing campaigns

February 7, 2012

Alex Reid, Made in Chelsea, event management at its best

There was glitz, there was glamour. There were journalists, national press, fashion stylists and bloggers. Even one or two celebrities joined us. So what was the occasion? It was the Polaroid Eyewear’s 75th Anniversary and sunglass launch, and Marketing Zone organised a Press Open Day to mark the occasion. It was a huge success. And we [...]

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January 25, 2012

Mixing with the stars at Hackney Empire

We just keep getting cooler and cooler! The other week we went to the SB.TV Xmas party, and then on Friday, Marketing Zone’s Robin attended comedy gig, Kojo Live N Kicking, at Hackney Empire. It’s all part of our celebrity product placement service, that saw us rubbing shoulders with England footballer Carlton Cole, and British [...]

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December 28, 2011

Prize draw promotions get your product seen

Ever the multi-taskers, Marketing Zone has come up with a great way to raise money for charity at the same time as developing prize draw marketing promotions for our clients. From the heaving mailbags of competition entries that we receive into the office on behalf of our client’s, we give the stamps to the Wood [...]

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December 24, 2011

Now, who is that?

Are you in need of a little inspiration? If your brand’s crying out for a blast of fresh air, we might have just the ticket. No matter what your budget allows, there’s always a way to inject new life into a marketing campaign. And as we head into 2012, how’s these for starters. Whether you’re [...]

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December 3, 2011

What does ‘Made In UK’ stand for from a customer perspective?

I’ve been writing for The Chartered Institute of Marketing’s London blog. My latest thought piece takes a look at John Lewis, who has just launched a ‘Made in UK’ label as part of their Corporate Social Responsibility programme. What do we associated ‘Made in UK’ with? Quality, traditionalism and design perhaps. Many products associated with [...]

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November 29, 2011

Marketing Zone wins place on CIM Marketing Excellence Awards shortlist

It’s been announced that Marketing Zone has been short-listed for an award, for the transformational marketing work we have done for Polaroid Eyewear in 2011. The entry showcases the marketing campaign we created for Polaroid Eyewear’s heritage sunglasses collection, Best Under the Sun. Marketing Zone has helped to move this brand to the next level [...]

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November 11, 2011

The launch of the John Lewis Christmas advert

It must be nearly Christmas as the much anticipated John Lewis Christmas advert campaign launched today, with its debut on Facebook and YouTube today before hitting our TV screens tomorrow during the X Factor. It’s another beautifully crafted ad to stir the emotions with the ‘80s band The Smiths track ‘Please, Please, Please Let Me [...]

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