May 11, 2012
by Stephanie
in Client service, Communications, Corporate design, Creativity, Design, Email marketing, Marketing insights, Social media, Web design, Websites
Do you live on your iPad or tablet? Can you remember a time when you didn’t immediately reach for it first thing in the morning or last thing at night just to check the latest news, weather report, movie review, or Facebook? Be honest! This is typical behaviour for many of us and we’re not alone. Recent statistics about tablets are very interesting.
Did you know?
- That in a study of 2,500 people aged 8-54, 15% of full-length television is now watched on a tablet, Viacom 2012
- From the same study, 49% say they manage their lives better with a tablet, and 40% even claim that their tablet “brings out the best in them”
- That 80% of tablet owners and 78% of smart phone owners in the UK used their device while watching television at least once during a 30 day period, Nielson 2012
- That consumers in their twenties switch media types a huge 27 times per non-working hour, Time Warner and Innerscope, 2012.
It shows how highly young consumers are engaging with their tablets. So, is your message getting across? If this is your target audience, you need to make sure that your communications messages are tablet and mobile compatible. This is a good rule of thumb for whoever you’re targeting, as reports show that most demographics are embracing new technologies.
Marketing Zone can create a tablet-friendly and mobile compatible website for your business. Call us to find out more.
April 24, 2012
by Stephanie
in Client service, Clients, Communications, Creativity, Design, Identity, Marketing and design, Marketing insights, PR, Web design, Websites
Alex Seroge Ignatian and his girlfriend, Next Top Model star, Chelsea Tarbox.
With a variety of fashion and accessory brands boosting our portfolio, Marketing Zone keeps its finger firmly on the fashion pulse. We’ve just returned from Alternative Fashion Week, where we took an exclusive look at the new collection from Alex Seroge Ignatian, the British fashion designer who we support.
Alex caught our eye last year, and we were impressed with his creative flair. We worked with him to develop a portfolio style website to showcase his collections. The website regularly creates new opportunities for Alex, and fashion buyers and journalists know exactly where to go to find out more on his latest range.
Held at the contemporary Spitalfields Traders Market in London, Alternative 
Fashion Week gave Marketing Zone’s Robin the perfect opportunity to meet other designers. They were interested in our fashion PR services so we’re busy following up leads this week
The Seroge collection will soon launch in the online fashion boutique, ASOS. Read more…
You’ve created a strategic email marketing campaign that’s whizzing its way through cyber space to your customers’ inboxes. So what happens next?
Do you want to know to know how well your campaign is doing compared to your competitors? Or do you want to find out who’s getting the best results from their email marketing? Well now you can.
Check-out this useful report based on the results for over 200 million email marketing messages. They were all sent from small-medium sized UK businesses across 23 different industry sectors, and sent via the Sign-Up.to email marketing platform during the first six months of 2010.
Right now the government sector is getting twice the open rates of the education and training industry, and publishing has the least to worry about in terms of unsubscription rates.
Marketing Zone is delivering great email results for our customers. Reports like this keep us on our toes. It’s always good to know how your email marketing campaign compares to competitor promotions so take a look.
Do you live on your iPad or tablet? Can you remember a time when you didn’t immediately reach for it first thing in the morning or last thing at night just to check the latest news, weather report, movie review, or Facebook? Be honest! This is typical behaviour for many of us and we’re not alone. Recent statistics about tablets are very interesting. 
