It works like this. If you’re wondering what words a customer might enter into a search engine to find your service, you can practice using this tool and find out what they might be.
For instance, when ‘marketing agency’ is entered into the Wonder Wheel, is displays other relevant keywords that potential customers might search for when looking for that particular service, such as ‘direct marketing agency’ or ‘advertising agency.’ That company can then be mindful to use these keywords and phrases in the content of their website to improve the chances of its name appearing in the search engine results.
Try it for your organisation and see if there are any surprises – there might be words that customers use that you haven’t even thought about! And of course, if you need a more detailed analysis, Marketing Zone can help you as we have access to a number of digital tools.