We’re always ready to support our community. So when we heard that Freman College in Buntingford won Amnesty International’s Youth Raise-Off fundraising competition, we leapt at the chance to provide prizes.
With help from one of our clients, Polaroid Eyewear, we arranged for twenty pairs of sunglasses to be donated to the winning students.
Freman College’s team of twenty students helped raised £3,153.45 through a variety of activities including an Amnesty week, a quiz, a live lounge event and selling fish and chips. They should feel very proud of themselves!
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We’re all for encouraging creativity and teamwork here at our marketing agency. So Mark was pleased once again to be invited by The Chartered Institute of Marketing to be part of the Expert Help Panel at the LionHeart Challenge Regional Finals this week.
The LionHeart Challenge is a Nationwide Enterprise Programme, acclaimed by Sir Howard Davies MBE and Director of The London School of Economics & Political Science. It involves school students taking part in a practical business challenge, overseen by expert marketers and business coaches.
The ethos of the Challenge is to inspire soon-to-be school leavers to become tomorrow’s business people.
During the last few years the Challenge has been delivered to over 250,000 young people across every region of England. It was great to be involved with such an energetic and dynamic experience and to share our expertise with motivated students. They really got to grips with the challenge, and the presentations they delivered with solutions to the case study were excellent.
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Today is my second day at Marketing Zone. I started the day with print-screening fashion websites and putting them into a document so that the team could decide which features they liked and disliked so they could make their own website for a client. Then I found some images of balloons to go into a school magazine that Monica Clark was putting together.
After that, I spoke with Robin Chowdhury about creating a photo shoot that would happen on Thursday. We decided that the best theme for this would be sporty and active because the shoot is for advertising Polaroid sunglasses. We also came up with locations of where it should be set such as outside in grassy areas, sports grounds or at Freman College. I found some images and put together a mood board which shows photos that I hope to get similar versions of. Hopefully the photo shoot will go well!
Later on, I started filling in a spreadsheet about local businesses in Buntingford. My task was to find out their contact details which would be used to send the survey that I made yesterday out to them. Overall I had a good day and I have enjoyed doing the tasks I was set.
Hi, my name is Robin and I have been working at Marketing Zone for around two months. Before I joined Marketing Zone I had just left university with an MSc in Marketing Communications, so as you can imagine I was chuffed to get my foot through the door.
I have only been here for a short amount of time, but already I feel as if I have learnt so much. I am enjoying settling into a marketing agency that allows me to do it all. Since I have been here I have helped work through the process of creating a brand identity, and have looked into the design process for developing websites. I’ve even gone along to a fashion shoot. I enjoy working with the Marketing Zone team and am confident that what I learn here will benefit me for the rest of my career.
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November 30, 2010
by MZ
in Local
Hi my name is Tara and I am currently working at Marketing Zone to gain some experience in consumer decision making before I go to University to study Psychology. It has been extremely interesting to see how marketing companies put themselves in the shoes of others to find out how people think in order to build up a successful marketing strategy.
At the minute I am completing my A levels at Freman College, and I am using my A level English skills by writing articles that appear on the Marketing Zone website. Whilst I have been completing my work experience, I have learnt a great deal about businesses, marketing and the sort of technology that is used to help formulate a marketing strategy. Primarily I have been involved with Search Engine Optimisation, which means incorporating frequently searched keywords in the articles I write in order for search engines to find our website.
I am really enjoying working in an office environment as it is a new and very different challenge from being at school and using my psychology degree to get into a marketing career is something that I am now thinking about.