Strategic reviews

Due to our reputation in the marketing industry, consulting directors at Marketing Zone are called upon to evaluate and make recommendations on a variety of marketing initiatives. Projects have included:

• Evaluation and benchmarking of business-to-business direct marketing activity to improve future performance.
• Auditing, research and evaluation of branding for a complex business, identifying branding options for the future.
• Feasibility study into a new customer helpline with estimates for potential response levels, budget implications and options for implementation.
• Identification of marketing database options and development of the business requirements specification.

Marketing Zone has developed a number of proprietary methodologies for tackling complex marketing projects. These can be adopted or adapted to provide a framework for development of your marketing strategy.

For specialist marketing support just email us or call us for an informal discussion, on 01763 274440.

Customer comments:

“I would like to congratulate you on a thorough and robust review, this has certainly clarified the situation and provided a compelling case for immediate action.”
Marketing Manager, Sussex Enterprise

“It’s the first time that we’ve seen all this information in one place and been able to draw conclusions. As soon as the report was presented the team were already talking about using this knowledge to improve our planning.”
Marketing Controller, Orange