Blogger relations – finding influencers

It’s no secret. People talk about products when they’re online. And there are probably conversations going on about your business right now. Bloggers are the people who start and manage those conversations. We identify the ones who have influence – and aren’t afraid to use it. They need to get to know you and your business. Our tools show us who we need to reach and we study how they like to manage information and conversations. Then, we can engage them and build relationships. It’s all about asking questions, learning from the answers and contributing in a way that adds value for the blogger and maintains you brand integrity. We measure success in online coverage achieved and increased website traffic.

Polaroid sunglasses are a good example of how finding the right influencers can make all the difference.