Marketing guides

 

GIFs, JPEGs, Pings and CMYK…what’s it all about?

Find out about the pros and cons of file formats here. Read more…

How to create an effective advertisement

The step-by-step fundamentals of writing advertising copy that will sell your product. Read more…

Composing a press release

Promote the image and reputation of your business or product using press releases as part of your marketing campaign. Read more…

How to write effective copy

Find useful hints and tips to bring your next writing project to life. Read more…

Seven steps to effective email marketing

Online marketing is vital in many campaigns, and email marketing is a key part of this. Read more…

How to get decent rankings via Search Engine Optimisation

How to optimise your website to increase the amount of click throughs you receive via search engines. Read more…

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Have you got your heart set on a career in marketing?

Take a look at these helpful ideas, tips and resources to kick start your career in marketing. There are many different ways to get the marketing role you want, and a lot of avenues to look into - this guide is a great place to start. Read more…