News

How to write a press release – 12 golden rules

In the last decade, there have been various predictions that the press release is dead. But far from being past its best, the press release remains a valuable way to encapsulate a great story and get it out to the media that your customers use. The advent of online...

How Data Energy got the exhibition buzzing

When you decide to invest your marketing budget on space at an exhibition you’ll want your display to be effective and bring in potential customers. You certainly don’t want them to walk past your stand. That’s what our client Data Energy wanted too. So, Marketing...

Marketing Zone loves Johnston’s wisdom

Edward Johnston developed the typeface that’s been used by the London Underground for its signs and publicity for 100 years. Marketing Zone loves the London Transport Museum’s recent tribute to the masterful Johnston. To coincide with a celebratory events, the museum...

Find out about mobile-friendly websites

Since we’re still being asked about why it’s important for websites to be designed to be mobile-friendly, Marketing Zone has put together this roundup of news stories about it.  Take a look.   What’s changed with Google search rankings? Is it time to replace your...

Website call to action prompts

It’s great when potential customers visit your website. But it’s even better when they take action to buy from your business. Website call to action buttons encourage web visitors to take action by guiding them to the next step in the buying process. You might want to...

Google: how does it work?

Even the most non-mathematical amongst us know that Google works as a search engine by using algorithms. It breaks down our searches for things like “web design agency”, “local accountant” or “drone photographer” into a step by step set of mathematical rules which...

Virtual showroom website, for the love of cars

Building websites is hard work, right? There’s loads to do, each new website must stand out and you’re always working against a deadline. That much may be true, but because of the diverse, expert businesses Marketing Zone supports it's always a privilege, never a...

For fonts sake, it’s good logo design!

Great logo design gives you a brand identify that really fits your business – appropriate, compelling and memorable. Logo design is a thoughtful craft since a logo provides a visual summary of what you offer. It also provides emotional cues to communicate what the...

Is your website mobile-friendly?

If you want enquiries and sales, then you’ll need an effective website. Since so many people now access the internet from mobile devices, that means you’ll need a mobile-friendly website. By mobile-friendly, we mean that your website needs to work just as well on...

What’s changed with Google search rankings?

In response to the situation where more and more people access the internet from mobile devices like smartphones, Google has implemented changes to prioritise websites that can be easily used on mobiles. In other words, today’s websites need to be mobile-friendly to...

Marketing for small businesses

Business websites are the most popular way that small business leaders plan to attract customers through marketing activity, a recent survey has revealed. Small wonder then, that Marketing Zone has seen a surge in demand for hard-working websites amongst our small...

Marketing Zone loves this Patagonia ploy

Outdoor brand, Patagonia, makes money when it sells its clothes. So you’d expect the brand’s marketing to encourage customers to buy new Patagonia clothes. Right? Wrong! This film, which celebrates not buying new clothes is unusual. Over the course of 30 minutes,...

New brand and website for Steve Rolt

Businessman, Steve Rolt, called upon Marketing Zone to get his new business off the ground. We provided Steve with a distinctive company brand, new website, practical business cards, branded email signature and smart livery design for his van. Now Steve is set-up and...

Dee & Mark dine at House of Lords

This month, we were delighted to join The Chartered Institute of Marketing for a celebratory meal at the House of Lords. Marketing Zone directors, Dee and Mark, are each Fellows of the marketing institute, having gained their qualifications and senior-level...

European parliament visit for Mark

Last week saw Mark from Marketing Zone taking a whistle stop trip to the European Parliament in Brussels. Mark was amongst a contingent from Buntingford hosted by Geoffrey Van Orden MBE and Vicky Ford, MEPs from the East of England. As well as the obligatory tour and...

Marketing Zone loves this Kenzo advert

Kenzo’s perfume ad has gone viral with 2 million views in just a week. Marketing Zone loves the way this advert defies perfume ad stereotypes. KENZO World - The new fragrance It’s directed by Spike Jonze – the man behind Fatboy Slim’s ‘Weapon of Choice’ video....

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