Happy New Year from Marketing Zone!

And as traditional as the saying goes, we will also stay conventional and kick start the New Year with a message about getting fit. But not as you think! We would like you to think about getting your business fit for the New Year. And coincidently, our inspiration behind this is none other than one of our newer clients, Irene Gibson Personal Training.

Irene is a Pilates Instructor and Personal Trainer based in Buntingford. She contacted us as she wanted to take her business to the next level. And to help her achieve this, we recommended creating a suite of professional marketing material for her to use to elevate her business in a competitive market place.

A logo, website and social media

Our first step was to design and create a logo. Our designer took inspirations from the fitness world to convey an innovative logo, using memorable purple which brings together a balance of red’s stimulation and blue’s calming influences. Perfect for a fitness and Pilates business!

Next, we created a responsive website to showcase Irene Gibson Personal Training as an obvious choice for her potential customers. Having a professional looking, well-performing website is essential, and Irene uses her website to generate enquiries, raise her profile, and showcase her services. We also embedded her social media accounts so her online supporters can stay up to date with her latest posts.

Irene’s website has an easy-to-use navigation and we developed a strong web presence with easy jumping in points for customers and enquirers. This was structured on the town customers are looking for classes in, and the type of exercise they’re interested in – anything from Pilates and personal fitness to chair based exercises and rehabilitation. We also search engine optimised her website for personal training in Hertfordshire to make sure her site appears strongly in Google’s listings.

A business card to catch the eye

Word of mouth is essential for a growing business, so we created a striking business card for Irene so she could hand them out at her sessions so clients could pass them on to interested friends. Taking the brand we created through every element of collateral we designed for her, customers can see very clearly that they’ve landed on the correct website from the details on the card.

The moral of the story

Yes it’s true that you can create your own website from an ‘off the shelf’ template, or create your own business card online. But to truly convey a professional image you need an expert to lift your businesses profile, and we’re pleased to say our experience is working out very well for Irene’s growing business. Get in touch to see how we can do the same for your business.