Client service, Creativity, Marketing insights
Working from home can be a real bonus. You eliminate time travelling to and from work and can be more productive. Of those that work this way, 48% say they are less stressed but being at home means 38% of home-workers snack more! 86% of people who work from home think...
Campaigns, Client service, Online marketing, Social media
Twitter has the power to share information about your brand and business to millions of people. Twitter can share content, engage with potential customers and drive traffic to your website. But a question often asked is ‘how can I measure the amount of traffic that...
Campaigns, Client service, Communications, Email marketing, Marketing insights
If you receive a personalised email, does it make you more likely to read it? Does ‘Dear Tom’ engage more with you than ‘Dear Mr Smith’ or ‘Dear Customer.’ How does it make a difference? Recent studies show that personalised marketing campaigns are making an impact...
Campaigns, Client service, Clients, Communications, Creativity, Design, Marketing and design, Marketing insights, PR, Social media, Web design, Websites
Is your social media strategy up to scratch? Did you know that around half of all businesses in the UK have a shortage of social media skills within their organisation? That’s according to new research published by The Chartered Institute of Marketing. Towards the end...
Branding, Campaigns, Client service, Clients, Communications, Corporate design, Creativity, Design, Identity, Marketing and design, Marketing insights, Web design, Websites
Every business and brand needs a memorable identity. We help organisations review and develop existing corporate brands and create identities for new ventures. From logo design to brand guidelines, we understand how to capture the essence of what makes your company...
Client service, Clients, Communications, Creativity, Marketing and design, Marketing insights
As a copywriter, I could be considered a little bias when it comes to championing good copy! But tone of voice is essential in the way you engage with your customers so I’m going to shout about it from the roof tops. The Marketer says, tone of has finally appeared to...
Client service, Clients, Communications, Integrated marketing, Marketing insights, Online marketing, Web design, Websites
After the Nat West saga, it shows how reliant we all are on our systems. Viruses, hackers and spammers all try to disrupt our lives by tampering with our websites and data. One of the ways you can go some way to protect your business is to add Captcha software to your...
Client service, Clients, Communications, Corporate design, Creativity, Design, Identity, Marketing and design, Web design, Websites
There’s always something new to get our teeth into working at our marketing agency! No two days are the same. From fashion and sport, to specialist and business markets, it’s fantastic to work with so many varied organisations and brands. So when we were set the...
Branding, Client service, Communications, Corporate design, Creativity, Design, Local, Marketing and design, Marketing insights, Web design, Websites
To celebrate the Queen’s Jubilee, Buntingford will be hosting a Medieval Street Party and Market on Monday 4 June in the High Street. And we’re looking forward to going as we’ve been helping out with the preparations. If you’re local to the town, you might have seen...
Campaigns, Client service, Clients, Communications, Design, Integrated marketing, Marketing and design, Marketing insights, Online marketing, Web design, Websites
With a third of adults using smart phones to access the internet, it’s more important that ever that your website is smart phone compatible. When a potential customer visits your website from their smart phone, it’d be a positive customer experience if they’re offered...
Client service, Clients, Corporate design, Local, Marketing insights, Web design, Websites
We know a clever application when we see one. This new interactive web mapping tool, launched by one of our clients, Cadcorp, is one of them. Cadcorp provides hi-tech geographic mapping software which is used for many different applications, from the emergency...
Campaigns, Client service, Clients, Communications, Creativity, Design, Identity, Local, Marketing and design, Marketing insights
We all chase our dreams. Town of Runners is an inspirational feature documentary about young runners from a deprived Ethiopian highland town, which has produced some of the world’s greatest distance athletes. Olympic gold medallists Tirunesh Dibaba and Derartu...
Client service, Communications, Corporate design, Creativity, Design, Email marketing, Marketing insights, Social media, Web design, Websites
Do you live on your iPad or tablet? Can you remember a time when you didn’t immediately reach for it first thing in the morning or last thing at night just to check the latest news, weather report, movie review, or Facebook? Be honest! This is typical behaviour for...
Client service, Clients, Communications, Creativity, Design, Local, Marketing and design
Marketing Zone had a great time as we celebrated our 15th year as a marketing agency with many of our clients and associates at our Crystal Anniversary Party on Friday evening. With a glass of champagne and a canapé or two, it was fantastic to mark the occasion and...
Client service, Communications, Creativity, Design, Identity, Marketing and design, Marketing insights, Social media, Websites
We’ve been watching with interest to see if Pinterest, the pin board-style social photo sharing website from the US, would be a hit in the UK. And we’re pleased to see that it’s becoming very popular. Even Harrods is running a special Jubilee contest, inviting...
Client service, Clients, Communications, Creativity, Design, Identity, Marketing and design, Marketing insights, PR, Web design, Websites
With a variety of fashion and accessory brands boosting our portfolio, Marketing Zone keeps its finger firmly on the fashion pulse. We’ve just returned from Alternative Fashion Week, where we took an exclusive look at the new collection from Alex Seroge Ignatian, the...
Campaigns, Client service, Clients, Communications, Creativity, Local, Marketing and design, Marketing insights, Websites
Marketing Zone is back from exhibiting at the Best Business Expo in Stevenage. It was a good opportunity for networking with businesses and we’ve made some great connections. The Expo had an Olympic and sports theme, and Derek Redmond, Great Britain’s Olympic Gold...
Branding, Campaigns, Client service, Clients, Communications, Corporate design, Creativity, Email marketing, Emarketing, Identity, Local, Marketing and design, Online marketing, PR, Social media, Strategic campaigns, Web design, Websites
The Queen may be marking her Diamond Jubilee this year, but 2012 is an exciting year for Marketing Zone too. This year we’re celebrating 15 years since our marketing agency began! It doesn’t seem that long ago that our first client walked through our doors, and a...
Branding, Client service, Clients, Communications, Corporate design, Creativity, Design, Identity, Marketing and design, Online marketing, Web design, Websites
With the competition for business heating up in the world of probate, Valued Estates needed a new website to give them the edge. So they came to Marketing Zone. Their original website was useful and provided their potential customers with lots of information. Almost...
Branding, Campaigns, Client service, Corporate design, Creativity, Design, Marketing and design, PR, Social media, Websites
As finalists in the national Chartered Institute of Marketing’s Marketing Excellence Awards for the transformational marketing work we’ve done for Polaroid Eyewear, Marketing Zone had a great evening at the awards ceremony at The Grosvenor Hotel in London last week....
