Communications, Content marketing, Creativity, Design, Digital
As marketers we are smitten by the power of words. This year 800 Raconteur readers were asked to vote on the best 40 words in the English dictionary. In the survey, ’Love’ tops the list of favourites with ‘peace’ 5th and ‘hope’ 8th. Also in the top ten were more...
Communications, Content marketing, Social media
You have a blog. That’s great. Regular news will show potential customers that you are up to date. The depth of topics will be reflected in search engine rankings, helping your business to be found. So far so good. But does your blog work well alongside your twitter,...
Business, Communications, Strategic campaigns
Back in the day, the stock definition to the question, “What is marketing?” was this: “Meeting customer needs at a profit.” Clear. Simple. Marketing isn’t marketing unless it perfectly matches what customers want with what your company offers, as a win-win. But I like...
Communications, Content marketing, Online marketing
We all know blogging is a good thing. The news you post adds depth to your website. It pushes you up the search rankings. It drives visitors to your website. Then it helps to generate leads. So that’s all good. But what types of blogs should you write. Here are 7 sure...
Communications, Creativity, Design, Identity
The smallest town in Hertfordshire is home to Damian’s, the barber shop with a big reputation. Business owner Damian Zakrzewski has been successfully running the barbers since 2007. The business has been doing well but has never had a proper logo to provide an...
Communications, Exhibitions
How did Marketing Zone help an energy procurement company grab buyers’ attention at a trade exhibition? Simply stating that our client Data Energy provides energy procurement services to Managing Agents who buy energy for apartment blocks wouldn’t be enough to grab...
Advertising, Campaigns, Communications, Design, Emarketing, Marketing services, Social media
UK small and medium sized enterprises (SMEs) by definition have under 250 employees, so with less staff available to shout about what the company has to offer, how do customers find out about them? SMEs represent a massive 99% of all UK businesses, according to the...
Communications, Online marketing, Social media
Almost half of small and medium businesses in England use social media as part of their marketing. This is the finding of a 2015 survey by the Department for Business Innovation and Skills. Top 3 social media platforms Whilst there are many, many different platforms...
Communications
The majority of the provisions of the Consumer Rights Act 2015 come into force on 1 October 2015. The aim of the new law is to clarify consumer rights. To comply with the Act it’s likely that you’ll need to review your Terms and Conditions, returns policy and buying...
Branding, Campaigns, Communications, Design, Emarketing, Websites
Marketing Zone has launched a click and collect website for hair salon, Jo Morden Hair Design. For a business that is all about ensuring clients look their best, the website had to looks stunning. It does. High quality photographic images reflect the salon’s high...
Communications, Content marketing, Creativity, Video
Love a good story? Marketing Zone’s Dee Twomey does too. She’s just completed the Explore Filmmaking course through Future Learn. “I wanted a fresh perspective on creating compelling communications and I got it,” Dee comments “Through the course I’ve had access to...
Communications, Online marketing, Social media
Do you know when it’s the best time to share your news on twitter, LinkedIn and facebook? Here are the stats that tell you when! By posting when more users are on social media you can increase shares, retweets and clickthroughs. In a nutshell, the best times to post...
Communications, Creativity, Integrated marketing, Marketing services, Strategic campaigns
Small and medium businesses have long been highlighted as powering economic recovery. Now a Barclays Business report shows that when families get into business they grow! First generation family-owned SMEs currently contribute £180 billion a year in GVA (gross value...
Communications, Marketing and design, Marketing services
Ok, hands up, we might be a little biased on this subject! But we also pride ourselves on giving our clients straightforward, honest marketing advice. So you can trust our opinion when we say that outsourcing your marketing to a communications agency can offer your...
Advertising, Branding, Campaigns, Communications
Whether you call it a slogan, a tag line or a strapline, those well thought out words added to your logo and used across your communications can encapsulate what you offer. It can inspire or explain – but either way it shows customers what you stand for. It’s another...
Communications, Local, Marketing services
It’s April and at Marketing Zone we’re celebrating our 17-year anniversary as a marketing communications agency. A lot has changed since we opened our doors for business back in 1997, but our commitment to helping our customers drive their businesses forward with...
Communications, Marketing and design, Marketing services, Online marketing, Social media, Web design
Our warm congratulations go to Ade Onilude who has been recognised in the Power List of Black Women in Europe™ for her work as Founder of the Women in Marketing Awards for the Chartered Institute of Marketing (CIM). Ade is a member of this leading marketing institute...
Communications
From social media and celebrity product placements for major fashion brands, to websites and design for our scientific, membership services and facilities management clients, our marketing communications deliver the goods. There’s nothing we like more than a...
Branding, Campaigns, Clients, Communications, Corporate design, Online marketing, Web design, Websites, Wordpress websites
It started with one microsite. Then another was needed. And now we’re very proud to have created and built a suite of mini-websites for The Chartered Institute of Marketing that complement the main website with local, event based or even industry based membership...
Communications, Creativity, Integrated marketing, Video, Websites
At Marketing Zone we’re all about communications. That means we make videos as well as all the brand, web, PR and print work we do. Many organisations need a short film to really get their point across. Whether it’s a training DVD or a web video or even coverage from...
