Creativity, Design
Every year brings a new colour trend to the fore. This year expect to see brands, products, hotels, clothing and homes awash with deep violet, as Pantone announced Ultra Violet Pantone© 18-3838 as its Colour of the Year 2018. According to the Pantone colour gurus,...
Advertising, Creativity, Video
Outdoor brand, Patagonia, makes money when it sells its clothes. So you’d expect the brand’s marketing to encourage customers to buy new Patagonia clothes. Right? Wrong! This film, which celebrates not buying new clothes is unusual. Over the course of 30 minutes,...
Communications, Content marketing, Creativity, Design, Digital
As marketers we are smitten by the power of words. This year 800 Raconteur readers were asked to vote on the best 40 words in the English dictionary. In the survey, ’Love’ tops the list of favourites with ‘peace’ 5th and ‘hope’ 8th. Also in the top ten were more...
Creativity, Design, Photography
We’re stoked that the work of Paul Meyler has been noticed by the British Journal of Photography. Paul is one of the talented photographers that Marketing Zone chooses to work with to create original photographic images for our marketing projects. His photograph of...
Creativity, Video
Passengers faced with a fake cab driver’s reckless behaviour make their feelings known. But what do they see as reckless? Watch the ad: Getting Serious about Distracted Driving with Safe Roads Alliance Stay safe! For creative ideas to get your message across chat to...
Communications, Creativity, Design, Identity
The smallest town in Hertfordshire is home to Damian’s, the barber shop with a big reputation. Business owner Damian Zakrzewski has been successfully running the barbers since 2007. The business has been doing well but has never had a proper logo to provide an...
Creativity, Design, Identity
When it comes to marketing your business, pictures are more important than you might think. Here’s why. On average, an adult can read 300 words of text per minute. That’s not too shabby. But an image can be understood in 13 milliseconds, according to scientists from...
Client service, Creativity, Marketing insights
Working from home can be a real bonus. You eliminate time travelling to and from work and can be more productive. Of those that work this way, 48% say they are less stressed but being at home means 38% of home-workers snack more! 86% of people who work from home think...
Communications, Content marketing, Creativity, Video
Love a good story? Marketing Zone’s Dee Twomey does too. She’s just completed the Explore Filmmaking course through Future Learn. “I wanted a fresh perspective on creating compelling communications and I got it,” Dee comments “Through the course I’ve had access to...
Communications, Creativity, Integrated marketing, Marketing services, Strategic campaigns
Small and medium businesses have long been highlighted as powering economic recovery. Now a Barclays Business report shows that when families get into business they grow! First generation family-owned SMEs currently contribute £180 billion a year in GVA (gross value...
Branding, Corporate design, Creativity, Design, Exhibitions, Marketing and design
Exhibiting at a show is a major investment, and an opportunity to bring your organisation to life in the public arena. So it’s essential that your exhibition stand delivers the right message about your business. You must ensure that you position your business and...
Content marketing, Creativity, Websites
Content marketing is a non-intrusive way to generate sales. By providing valuable, informative or entertaining content you can engage potential customers so that when they need to buy, your organisation is found and is front of mind. To get started with your content...
Creativity, Design
They’re just like regular graphics – but with a lot more info’! Infographics are an excellent way of presenting quantitative research findings (or visualising any other data for that matter) in a way that is visually interesting and easy to understand. And because...
Creativity, Design
Numbers are great. Words are good too. And graphics help both to pack a punch. Do you use them enough? We love numbers. You can track sales with them. Measure web performance. And collate opinions. But sometimes the numbers need a helping hand. At Marketing Zone we...
Creativity, Design
When your customers buy from you, their purchase decision is both a rational and an emotional one. Colour is important in appealing to the emotions. We use colour when we create brands and for the design of everything from point of sale leaflets to websites and...
Communications, Creativity, Integrated marketing, Video, Websites
At Marketing Zone we’re all about communications. That means we make videos as well as all the brand, web, PR and print work we do. Many organisations need a short film to really get their point across. Whether it’s a training DVD or a web video or even coverage from...
Campaigns, Client service, Clients, Communications, Creativity, Design, Marketing and design, Marketing insights, PR, Social media, Web design, Websites
Is your social media strategy up to scratch? Did you know that around half of all businesses in the UK have a shortage of social media skills within their organisation? That’s according to new research published by The Chartered Institute of Marketing. Towards the end...
Branding, Campaigns, Client service, Clients, Communications, Corporate design, Creativity, Design, Identity, Marketing and design, Marketing insights, Web design, Websites
Every business and brand needs a memorable identity. We help organisations review and develop existing corporate brands and create identities for new ventures. From logo design to brand guidelines, we understand how to capture the essence of what makes your company...
Client service, Clients, Communications, Creativity, Marketing and design, Marketing insights
As a copywriter, I could be considered a little bias when it comes to championing good copy! But tone of voice is essential in the way you engage with your customers so I’m going to shout about it from the roof tops. The Marketer says, tone of has finally appeared to...
Communications, Creativity, Marketing insights, Social media, Websites
The Social Media Benchmark is a six-monthly piece of research from The Chartered Institute of Marketing which monitors how marketers using social media. The first set of results was published in February 2012, and last week I attended an event to see the second round...
