Creativity, Design
Every year brings a new colour trend to the fore. This year expect to see brands, products, hotels, clothing and homes awash with deep violet, as Pantone announced Ultra Violet Pantone© 18-3838 as its Colour of the Year 2018. According to the Pantone colour gurus,...
Design, Websites, Wordpress websites
It’s great when potential customers visit your website. But it’s even better when they take action to buy from your business. Website call to action buttons encourage web visitors to take action by guiding them to the next step in the buying process. You might want to...
Design
Great logo design gives you a brand identify that really fits your business – appropriate, compelling and memorable. Logo design is a thoughtful craft since a logo provides a visual summary of what you offer. It also provides emotional cues to communicate what the...
Design, Websites, Wordpress websites
Businessman, Steve Rolt, called upon Marketing Zone to get his new business off the ground. We provided Steve with a distinctive company brand, new website, practical business cards, branded email signature and smart livery design for his van. Now Steve is set-up and...
Communications, Content marketing, Creativity, Design, Digital
As marketers we are smitten by the power of words. This year 800 Raconteur readers were asked to vote on the best 40 words in the English dictionary. In the survey, ’Love’ tops the list of favourites with ‘peace’ 5th and ‘hope’ 8th. Also in the top ten were more...
Creativity, Design, Photography
We’re stoked that the work of Paul Meyler has been noticed by the British Journal of Photography. Paul is one of the talented photographers that Marketing Zone chooses to work with to create original photographic images for our marketing projects. His photograph of...
Design, Digital, Marketing services, Websites
In the world of web design, you can do amazing things. Really amazing. But all too often website developers incorporate tech-gizmos in their web design just because they can. Websites don’t need to be flashy. They need to work well. And that means they need to do what...
Design, Digital, Online marketing, Web design
Websites are better second time around! At least that was the case for our client Anna Coen. Her business, AC Integration, is all about providing fast and targeted support to help senior professionals step up to the challenge of leadership. So when we created the...
Communications, Creativity, Design, Identity
The smallest town in Hertfordshire is home to Damian’s, the barber shop with a big reputation. Business owner Damian Zakrzewski has been successfully running the barbers since 2007. The business has been doing well but has never had a proper logo to provide an...
Advertising, Campaigns, Communications, Design, Emarketing, Marketing services, Social media
UK small and medium sized enterprises (SMEs) by definition have under 250 employees, so with less staff available to shout about what the company has to offer, how do customers find out about them? SMEs represent a massive 99% of all UK businesses, according to the...
Creativity, Design, Identity
When it comes to marketing your business, pictures are more important than you might think. Here’s why. On average, an adult can read 300 words of text per minute. That’s not too shabby. But an image can be understood in 13 milliseconds, according to scientists from...
Branding, Campaigns, Communications, Design, Emarketing, Websites
Marketing Zone has launched a click and collect website for hair salon, Jo Morden Hair Design. For a business that is all about ensuring clients look their best, the website had to looks stunning. It does. High quality photographic images reflect the salon’s high...
Clients, Design, Online marketing, Web design
With 1/3 of web visits from mobiles and tablets it’s essential that your website works well on them. Of course that still means many websites are seen on a full screen PC. 32% of UK page views to websites are made from a mobile device – 24% mobile phones –...
Branding, Corporate design, Creativity, Design, Exhibitions, Marketing and design
Exhibiting at a show is a major investment, and an opportunity to bring your organisation to life in the public arena. So it’s essential that your exhibition stand delivers the right message about your business. You must ensure that you position your business and...
Design, Marketing and design, Web design, Websites
Back in 2008, building maintenance specialists, DMG Delta, needed a web design agency in Hertfordshire, to create their new website. Our client doubled their new business enquiries, thanks to our engaging copy and design, and expertly managed Search Engine...
Design
As Google removes the shadowing from its iconic logo to create a more refined and modern look, it’s interesting to see this powerful brand changing with the times. Even the strongest brands need to keep their design fresh. As a design agency in Hertfordshire,...
Creativity, Design
They’re just like regular graphics – but with a lot more info’! Infographics are an excellent way of presenting quantitative research findings (or visualising any other data for that matter) in a way that is visually interesting and easy to understand. And because...
Creativity, Design
Numbers are great. Words are good too. And graphics help both to pack a punch. Do you use them enough? We love numbers. You can track sales with them. Measure web performance. And collate opinions. But sometimes the numbers need a helping hand. At Marketing Zone we...
Creativity, Design
When your customers buy from you, their purchase decision is both a rational and an emotional one. Colour is important in appealing to the emotions. We use colour when we create brands and for the design of everything from point of sale leaflets to websites and...
Campaigns, Client service, Clients, Communications, Creativity, Design, Marketing and design, Marketing insights, PR, Social media, Web design, Websites
Is your social media strategy up to scratch? Did you know that around half of all businesses in the UK have a shortage of social media skills within their organisation? That’s according to new research published by The Chartered Institute of Marketing. Towards the end...
