Digital, Online marketing, Social media
You know your customers use social media. They spend time on Facebook, LinkedIn and Twitter to name just a few. You know that to be successful you need a presence in the places your customers go. That means being on social media is as important as advertising in that...
Communications, Content marketing, Creativity, Design, Digital
As marketers we are smitten by the power of words. This year 800 Raconteur readers were asked to vote on the best 40 words in the English dictionary. In the survey, ’Love’ tops the list of favourites with ‘peace’ 5th and ‘hope’ 8th. Also in the top ten were more...
Digital, Social media, Strategic campaigns
New information from eConsultancy shows that this year, half the UK population will be using Facebook. Which means it’s highly likely that half of your customers will be too. Of course the number of your customers using Facebook will vary from business to business....
Digital, Web design, Websites, Wordpress websites
WordPress began life as an easy to use blogging platform. It’s still easy to use, but it has become a major web-building system used for websites all around the world. Whilst there are many different systems you could choose instead of WordPress, it’s so good 26% of...
Digital, Email marketing, Online marketing
There are many ways to communicate with customers. The choices are getting bigger. The budget allocation decisions tougher. But don’t forget, in all of this, to keep email marketing at the heart of your marketing strategy. Email marketing matters Email marketing is so...
Digital, Email marketing, Marketing insights
Email is one of the workhorses of marketing strategy. It really delivers results. The latest performance benchmark figures from Signup.to have been published. These stats are based on billions of emails sent last year across 29 different industry sectors. It’s all...
Design, Digital, Marketing services, Websites
In the world of web design, you can do amazing things. Really amazing. But all too often website developers incorporate tech-gizmos in their web design just because they can. Websites don’t need to be flashy. They need to work well. And that means they need to do what...
Design, Digital, Online marketing, Web design
Websites are better second time around! At least that was the case for our client Anna Coen. Her business, AC Integration, is all about providing fast and targeted support to help senior professionals step up to the challenge of leadership. So when we created the...
Digital, Online marketing
At the Digital Marketing Show, Raja Saggi, Head of B2B Marketing at Google made the case for thinking mobile. In fact he advocates that to realise the true value of mobile, you need to live, breathe and think it. Why is mobile so important? 7.4 devices per household...
