Digital, Email marketing, Online marketing
There are many ways to communicate with customers. The choices are getting bigger. The budget allocation decisions tougher. But don’t forget, in all of this, to keep email marketing at the heart of your marketing strategy. Email marketing matters Email marketing is so...
Digital, Email marketing, Marketing insights
Email is one of the workhorses of marketing strategy. It really delivers results. The latest performance benchmark figures from Signup.to have been published. These stats are based on billions of emails sent last year across 29 different industry sectors. It’s all...
Email marketing, Marketing services, Online marketing, Social media, Web design, Websites
If you intend to make 2014 the year that you really get to grips with digital marketing, we can point you in the direction of some excellent training courses, hosted and organised by The Chartered Institute of Marketing (CIM). We’ve been providing communications...
Email marketing, Emarketing
Email open rates and click-through rates vary enormously. What should you expect? How does your business compare to the UK average and to other businesses in your sector. Here is the latest benchmark figure for small and medium companies, which are the majority of UK...
Campaigns, Client service, Communications, Email marketing, Marketing insights
If you receive a personalised email, does it make you more likely to read it? Does ‘Dear Tom’ engage more with you than ‘Dear Mr Smith’ or ‘Dear Customer.’ How does it make a difference? Recent studies show that personalised marketing campaigns are making an impact...
Client service, Communications, Corporate design, Creativity, Design, Email marketing, Marketing insights, Social media, Web design, Websites
Do you live on your iPad or tablet? Can you remember a time when you didn’t immediately reach for it first thing in the morning or last thing at night just to check the latest news, weather report, movie review, or Facebook? Be honest! This is typical behaviour for...
Branding, Campaigns, Client service, Clients, Communications, Corporate design, Creativity, Email marketing, Emarketing, Identity, Local, Marketing and design, Online marketing, PR, Social media, Strategic campaigns, Web design, Websites
The Queen may be marking her Diamond Jubilee this year, but 2012 is an exciting year for Marketing Zone too. This year we’re celebrating 15 years since our marketing agency began! It doesn’t seem that long ago that our first client walked through our doors, and a...
Communications, Email marketing, Marketing insights, Online marketing
Where would many of us be without iTunes? Or the Apple revolution that changed the world of music and digital? As of today, nearly 25 billion apps have been downloaded worldwide from the Apple Store. That’s pretty incredible in eleven years. To celebrate, iTunes are...
Branding, Clients, Communications, Creativity, Email marketing
Make this eChristmas card your own. This template is bright, animated and can be branded to your specifications. It’s a great way to touch base with your clients over the festive season. To find out more, call Mark on 01763 274440.
Email marketing
Online marketing is vital in many campaigns, and email marketing is a key part of this. Download our email marketing guide on the essentials of email marketing, or choose to view other free guides on topics from composing a press release to creating an affective...
Email marketing
You’ve created a strategic email marketing campaign that’s whizzing its way through cyber space to your customers’ inboxes. So what happens next? Do you want to know to know how well your campaign is doing compared to your competitors? Or do you want to find out who’s...
Email marketing, Marketing insights, Websites
In the hectic digital marketing world, website design agency Marketing Zone is determined to stay ahead. That’s why we’re attending The 4th Cambridge Digital Marketing Conference, at the Imperial War Museum in Duxford. This event is run by The Chartered Institute of...
Email marketing, Marketing insights
Marketing Zone is working with Media Trust to help charities improve their email marketing. We always like to do our bit for charity, so when asked by Media Trust to present a workshop on email marketing, we jumped at the chance. Media Trust is an organisation which...
Clients, Communications, Email marketing, Marketing insights, Strategic campaigns
When you’re sending out mailings, research has shown that you need to take some time to decide who you are targeting. Any company can send out a standard sales letter to their entire database, but it’s unlikely to work. Studies have shown that personalised content can...
Campaigns, Clients, Creativity, Email marketing, Integrated marketing, Online marketing, PR, Social media, Websites
Read the case study published in UTalkMarketing. And see the full case study about Polaroid Eyewear.
Campaigns, Clients, Creativity, Email marketing, Local, Online marketing, PR
Can you craft words that sell and do you enjoy the challenge of working in a variety of sectors writing websites, blogs, brochures and newsletters? You need to have marketing experience or a relevant qualification and be pc literate. An excellent command of the...
Campaigns, Creativity, Email marketing, Online marketing
We all get them – even when we don’t want them. Unwanted and ultimately unopened emails are part of everyday life in the digital age. But sending emails that no one opens – that’s another thing entirely. The emails you distribute should inspire people to click, read...
Campaigns, Client service, Clients, Communications, Corporate design, Design, Email marketing, Emarketing, Identity, Marketing and design, Web design, Websites
I’m always looking for the latest thinking on web design. It’s a fast changing arena and there’s so many things you need to take into account. I saw this article on navigation and it got me thinking… Earlier this year, we designed, developed and launched a new website...
