Campaigns
Valentine’s Day on 14 February looms large in the national psyche. How does your brand go about recognising the occasion? These companies have tuned in and switched on some great marketing over the last few years. Inspiring stuff. Galaxy makes time for pleasure...
Campaigns, Web design, Websites, Wordpress websites
Named after King Harold, Harold’s Park Farm in Nazeing, Essex is a busy livery yard and farm with 60 acres of ancient woodland. Its woodland regeneration work under Forestry Commission guidance means that the farm produces plenty of logs. Marketing Zone was called in...
Advertising, Campaigns, Video
Kenzo’s perfume ad has gone viral with 2 million views in just a week. Marketing Zone loves the way this advert defies perfume ad stereotypes. KENZO World – The new fragrance It’s directed by Spike Jonze – the man behind Fatboy Slim’s ‘Weapon of Choice’ video....
Campaigns
When it comes to marketing for your business, seasonal events such as Christmas and Valentine’s Day, with the love and goodwill they evoke, can be great opportunities. But what about events like Halloween? Do you love the ghoulish chance to win-over new customers? Or...
Business, Campaigns
You’ve got the business idea. You’ve got the ambition. You’ve got potential customers. But have you enough funds for your marketing, to make your business a success. To succeed you need to invest not just in time, talent and physical assets, but also money to promote...
Campaigns, Strategic campaigns
How do customers pay for your goods and services? The trade association for the payments industry, Payments UK, has released it’s 2016 report: ‘How consumers around the world make payments’. It reveals that consumers in the UK benefit from high levels of choice,...
Advertising, Campaigns, Communications, Design, Emarketing, Marketing services, Social media
UK small and medium sized enterprises (SMEs) by definition have under 250 employees, so with less staff available to shout about what the company has to offer, how do customers find out about them? SMEs represent a massive 99% of all UK businesses, according to the...
Branding, Campaigns, Communications, Design, Emarketing, Websites
Marketing Zone has launched a click and collect website for hair salon, Jo Morden Hair Design. For a business that is all about ensuring clients look their best, the website had to looks stunning. It does. High quality photographic images reflect the salon’s high...
Campaigns, Marketing insights, Online marketing, Social media, Video
For the first time Google has released stats that reveal what UK YouTube users are like. Campaign magazine explains that while popular belief would have it that all YouTube users are young, have little influence and think online content should be free, the reality...
Advertising, Branding, Campaigns, Communications
Whether you call it a slogan, a tag line or a strapline, those well thought out words added to your logo and used across your communications can encapsulate what you offer. It can inspire or explain – but either way it shows customers what you stand for. It’s another...
Advertising, Campaigns
Great advert headlines grab attention. Teamed with tuned-in copy and appealing design, great headlines make your offering stand out. It takes creativity to craft a great headline. Here are some approaches. Ask for the outcome you want, give benefits Invest in rental...
Campaigns, Client service, Online marketing, Social media
Twitter has the power to share information about your brand and business to millions of people. Twitter can share content, engage with potential customers and drive traffic to your website. But a question often asked is ‘how can I measure the amount of traffic that...
Campaigns
Yesterday Marketing Zone went to the heart of Government. The occasion was the annual Debating Group reception. The venue was the terrace at the House of Commons over-looking the Thames. It was a great opportunity to meet other marketing professionals including our...
Campaigns, Integrated marketing, Web design, Websites
What a treat! Marketing Zone’s directors, Mark and Dee took part in a great event for marketers held at Google’s quirky UK HQ in Central St Giles, London. Of course as a marketing agency Google is a huge part of the fabric of our world. We use it in so many ways to...
Branding, Campaigns, Clients, Communications, Corporate design, Online marketing, Web design, Websites, Wordpress websites
It started with one microsite. Then another was needed. And now we’re very proud to have created and built a suite of mini-websites for The Chartered Institute of Marketing that complement the main website with local, event based or even industry based membership...
Campaigns, PR
It’s always a pleasure to work here at Marketing Zone. We get to identify upcoming stars and rub shoulders with some exceptional talent. the other night the MOBO awards at the Echo Arena Liverpool really brought that home. Our marketing work for clients has meant...
Campaigns, PR
When Arnold Schwarzenegger posed for the front cover of Empire magazine to promote his upcoming film The Last Stand, in a pair of Polaroid sunglasses, it made the Marketing Zone team very happy. This latest product publicity is part of a PR plan run by Marketing Zone...
Campaigns, Clients, Communications, Integrated marketing, Strategic campaigns
Here at Marketing Zone we’ve seen a great in store Christmas merchandising campaign from John Lewis – products are grouped together as ‘Gifts they’ll love’. Blinding! Now I know many people hate to think of Christmas when it’s only October but in the Retail sector you...
Campaigns, Client service, Communications, Email marketing, Marketing insights
If you receive a personalised email, does it make you more likely to read it? Does ‘Dear Tom’ engage more with you than ‘Dear Mr Smith’ or ‘Dear Customer.’ How does it make a difference? Recent studies show that personalised marketing campaigns are making an impact...
Campaigns, Client service, Clients, Communications, Creativity, Design, Marketing and design, Marketing insights, PR, Social media, Web design, Websites
Is your social media strategy up to scratch? Did you know that around half of all businesses in the UK have a shortage of social media skills within their organisation? That’s according to new research published by The Chartered Institute of Marketing. Towards the end...
