Digital, Email marketing, Marketing insights
Email is one of the workhorses of marketing strategy. It really delivers results. The latest performance benchmark figures from Signup.to have been published. These stats are based on billions of emails sent last year across 29 different industry sectors. It’s all...
Client service, Creativity, Marketing insights
Working from home can be a real bonus. You eliminate time travelling to and from work and can be more productive. Of those that work this way, 48% say they are less stressed but being at home means 38% of home-workers snack more! 86% of people who work from home think...
Marketing insights
Making up 99% of all private businesses in the UK, small and medium sized businesses are a force to be reckoned with, often credited for driving forward innovation and growth. But if you’re a small business owner you’ll know that as one of 5.2 million businesses, how...
Local, Marketing insights
Marketing Zone’s Mark Ganellin spent the day judging entries in the Lion Heart youth business challenge held at Hackney Town Hall this week. The Lion Heart Challenge is a national enterprise programme, acclaimed by Sir Howard Davies MBE, former Director of The London...
Campaigns, Marketing insights, Online marketing, Social media, Video
For the first time Google has released stats that reveal what UK YouTube users are like. Campaign magazine explains that while popular belief would have it that all YouTube users are young, have little influence and think online content should be free, the reality...
Marketing insights, Online marketing
You’ve probably heard people talking about Jelly. But what is it? It’s the new social search app from the co-founder of Twitter, Biz Stone and Chief Technology Officer Ben Finkel who was the co-founder of Fluther, a Q&A service bought by Twitter in 2010. It’s...
Marketing insights
Investment bankers Goldman Sachs make 5 predictions for the UK economy in 2014. The company was recently voted the most accurate UK forecaster of 2013 by The Sunday Times. 3% growth marking sustained recovery in 2014 driven by the ongoing recuperation of the banking...
Marketing insights
Marketing Zone headed over to Spring Fair at the NEC, Birmingham to see upcoming trends in retail products. The event provides buyers a chance to rub shoulders with the likes of Laurence Llewellyn-Bowen, Kirstie Allsopp and Delia Smith, while seeing hundreds of...
Local, Marketing insights
Freman College student, Chris Bunce, undertook a Shopping Survey as part of his week of work experience in Marketing Zone’s home town of Buntingford. Chris worked very hard on the shopping survey and the other tasks we set him. As this agency is a member of the...
Campaigns, Client service, Communications, Email marketing, Marketing insights
If you receive a personalised email, does it make you more likely to read it? Does ‘Dear Tom’ engage more with you than ‘Dear Mr Smith’ or ‘Dear Customer.’ How does it make a difference? Recent studies show that personalised marketing campaigns are making an impact...
Campaigns, Client service, Clients, Communications, Creativity, Design, Marketing and design, Marketing insights, PR, Social media, Web design, Websites
Is your social media strategy up to scratch? Did you know that around half of all businesses in the UK have a shortage of social media skills within their organisation? That’s according to new research published by The Chartered Institute of Marketing. Towards the end...
Campaigns, Communications, Marketing insights
With not long to go until the Olympic Games, the eyes of the world are focussed on the Capital. But the eyes of the marketing profession have been fixed firmly on the event since April 2010 when The London Organising Committee of the Olympic Games and Paralympic Games...
Branding, Identity, Marketing and design, Marketing insights
We’ve been reviewing with interest the Gucci v Guess law suit which has come to an end in the USA after 3 years. In 2009, Gucci filed against Guess, alleging that Guess designs or marks infringed on five Gucci trademarks. Seeking an injunction and $120 million in...
Branding, Campaigns, Client service, Clients, Communications, Corporate design, Creativity, Design, Identity, Marketing and design, Marketing insights, Web design, Websites
Every business and brand needs a memorable identity. We help organisations review and develop existing corporate brands and create identities for new ventures. From logo design to brand guidelines, we understand how to capture the essence of what makes your company...
Client service, Clients, Communications, Creativity, Marketing and design, Marketing insights
As a copywriter, I could be considered a little bias when it comes to championing good copy! But tone of voice is essential in the way you engage with your customers so I’m going to shout about it from the roof tops. The Marketer says, tone of has finally appeared to...
Client service, Clients, Communications, Integrated marketing, Marketing insights, Online marketing, Web design, Websites
After the Nat West saga, it shows how reliant we all are on our systems. Viruses, hackers and spammers all try to disrupt our lives by tampering with our websites and data. One of the ways you can go some way to protect your business is to add Captcha software to your...
Communications, Creativity, Marketing insights, Social media, Websites
The Social Media Benchmark is a six-monthly piece of research from The Chartered Institute of Marketing which monitors how marketers using social media. The first set of results was published in February 2012, and last week I attended an event to see the second round...
Branding, Campaigns, Communications, Creativity, Local, Marketing insights, Social media, Strategic campaigns, Websites
Digital marketing and football are two of my big interests. So when I discovered that I had won an all expenses paid VIP weekend to Cape Town, as part of the UEFA Champions League Heineken Star Final Experience, I was ecstatic. I first learnt about this app when I...
Branding, Client service, Communications, Corporate design, Creativity, Design, Local, Marketing and design, Marketing insights, Web design, Websites
To celebrate the Queen’s Jubilee, Buntingford will be hosting a Medieval Street Party and Market on Monday 4 June in the High Street. And we’re looking forward to going as we’ve been helping out with the preparations. If you’re local to the town, you might have seen...
Campaigns, Client service, Clients, Communications, Design, Integrated marketing, Marketing and design, Marketing insights, Online marketing, Web design, Websites
With a third of adults using smart phones to access the internet, it’s more important that ever that your website is smart phone compatible. When a potential customer visits your website from their smart phone, it’d be a positive customer experience if they’re offered...
