New: Zoom backdrops for business

With more and more meetings being conducted online, business people want their clients to see their home or office environment in the best light. Suppliers of stage sets have been called upon to fill empty study shelves with books. After all, the green screen options...

Campaign to honour local heroes

Every community has them. Individuals who make their town a better place to work and live, through their unpaid, helpful actions. In Marketing Zone’s base of Buntingford, Hertfordshire, we’re delighted to be involved in the campaign to find and thank these heroes with...

Marketing Zone loves Johnston’s wisdom

Edward Johnston developed the typeface that’s been used by the London Underground for its signs and publicity for 100 years. Marketing Zone loves the London Transport Museum’s recent tribute to the masterful Johnston. To coincide with a celebratory events, the museum...

Honest property marketing defies the odds

It just goes to prove that honesty is always the best policy. When two properties were put up for sale in the UK and Australia, the estate agents responsible for marketing them were ruthlessly honest about the poor state of the buildings. And their honesty paid off...

Can you write as well as Shakespeare?

Today marks the anniversary of William Shakespeare’s birthday. Although in truth, the only date we know as a fact is his baptism on 26 April 1564. To you Shakespeare may be the greatest writer in the English language – or the scourge of your schooldays. Whichever it...

Why has blogging become so important?

According to a Hubspot survey the percentage of respondents with a company blog grew from 48% in 2009 to 62% in 2012. So if your organisation still isn’t blogging in 2013, you’re in the minority. And if you do have a company blog, you need to think about how often you...