Digital, Online marketing, Social media
You know your customers use social media. They spend time on Facebook, LinkedIn and Twitter to name just a few. You know that to be successful you need a presence in the places your customers go. That means being on social media is as important as advertising in that...
Digital, Social media, Strategic campaigns
New information from eConsultancy shows that this year, half the UK population will be using Facebook. Which means it’s highly likely that half of your customers will be too. Of course the number of your customers using Facebook will vary from business to business....
Communications, Content marketing, Social media
You have a blog. That’s great. Regular news will show potential customers that you are up to date. The depth of topics will be reflected in search engine rankings, helping your business to be found. So far so good. But does your blog work well alongside your twitter,...
Marketing services, Social media
The UK is Western Europe’s second biggest social network market, according to the latest statistics from eMarketer. That reflects our use of networks like Facebook, Twitter, YouTube, LinkedIn, Pinterest and Instagram. And what’s more our use of social networks as a...
Digital, Social media
You’ve got a great sales team, loyal customers and healthy growth, so why bother with Twitter? Well, with around 15 million people in the UK actively using Twitter, you need to be there amongst them. It’s vital to go where your customers go, for your marketing to be...
Social media
Like any media channel, when you communicate on Twitter, make sure you have something interesting to say. For many businesses who have already grasped the importance of having a presence wherever their customers are, good intentions alone are not enough when it comes...
Digital, Social media
Influencer marketing has become an important part of marketing strategy. It now accounts for a significant part of marketing budgets, according to a report by Tomoson. The platform considered to be the most effective for influencer marketing is blogs. We agree....
Digital, Social media
To put your marketing plan into action, you need to go where your customers go. Otherwise they won’t see or hear what you can do to make their lives and their businesses better. And if they don’t know about you, they won’t be buying from you. So if your customers are...
Advertising, Campaigns, Communications, Design, Emarketing, Marketing services, Social media
UK small and medium sized enterprises (SMEs) by definition have under 250 employees, so with less staff available to shout about what the company has to offer, how do customers find out about them? SMEs represent a massive 99% of all UK businesses, according to the...
Communications, Online marketing, Social media
Almost half of small and medium businesses in England use social media as part of their marketing. This is the finding of a 2015 survey by the Department for Business Innovation and Skills. Top 3 social media platforms Whilst there are many, many different platforms...
Online marketing, Social media, Websites
On 21 April Google is making changes to its algorithms. I know, you’re thinking, “What’s new, Google is always making changes!” It’s constantly improving its search service. So far so good. Except this is a big change. It affects which websites will come up in mobile...
Communications, Online marketing, Social media
Do you know when it’s the best time to share your news on twitter, LinkedIn and facebook? Here are the stats that tell you when! By posting when more users are on social media you can increase shares, retweets and clickthroughs. In a nutshell, the best times to post...
Social media, Websites
Not long ago blogging wasn’t even a twinkle in the internet’s eye. Now there are 8 million blogs. All sorts of companies from fashion retailers to lawyers are convinced of their merits. Worldometers will give you the number of blog posts written in just one day via...
Campaigns, Marketing insights, Online marketing, Social media, Video
For the first time Google has released stats that reveal what UK YouTube users are like. Campaign magazine explains that while popular belief would have it that all YouTube users are young, have little influence and think online content should be free, the reality...
Email marketing, Marketing services, Online marketing, Social media, Web design, Websites
If you intend to make 2014 the year that you really get to grips with digital marketing, we can point you in the direction of some excellent training courses, hosted and organised by The Chartered Institute of Marketing (CIM). We’ve been providing communications...
Online marketing, Social media
Instagram has published an online guide to help businesses understand how they can use the service to connect with communities online. Since the acquisition of Instagram by Facebook in 2012, the popularity of the site has hit an all time high. Now, top name brands...
Online marketing, Social media
Snapchat is taking the social media world by storm, so let us unravel it for you. This rapidly growing mobile app lets users connect with others by sending photos that automatically disappear after 10 seconds. It’s been around for a little while now, and businesses...
Communications, Marketing and design, Marketing services, Online marketing, Social media, Web design
Our warm congratulations go to Ade Onilude who has been recognised in the Power List of Black Women in Europe™ for her work as Founder of the Women in Marketing Awards for the Chartered Institute of Marketing (CIM). Ade is a member of this leading marketing institute...
Social media
With millions of people and businesses using it in the UK, and around 140 million active users worldwide, Twitter has taken the social media world by storm. Not a day goes past without the press taking on a story launched via a tweet, be it a profit announcement by a...
Online marketing, Social media
When social media proves to be just as effective as television, it’s time to take notice. Confectionery giant, Mondelez International, has reported that this year’s Crème Egg campaign drove the same level of interest through Facebook as it did through television – and...