Digital, Social media, Strategic campaigns
New information from eConsultancy shows that this year, half the UK population will be using Facebook. Which means it’s highly likely that half of your customers will be too. Of course the number of your customers using Facebook will vary from business to business....
Business, Communications, Strategic campaigns
Back in the day, the stock definition to the question, “What is marketing?” was this: “Meeting customer needs at a profit.” Clear. Simple. Marketing isn’t marketing unless it perfectly matches what customers want with what your company offers, as a win-win. But I like...
Campaigns, Strategic campaigns
How do customers pay for your goods and services? The trade association for the payments industry, Payments UK, has released it’s 2016 report: ‘How consumers around the world make payments’. It reveals that consumers in the UK benefit from high levels of choice,...
Strategic campaigns
UK confidence has hit its highest level since 2005, and is second in Europe only to Denmark. This is the finding of Nielsen’s Global Survey of Consumer Confidence and Spending Intentions. The UK Consumer Confidence Index is up four points from 99 in the second quarter...
Strategic campaigns
What can the Tour de France teach marketers? Quite a lot. Back in 2010, Dave Brailsford was tasked with securing the first ever British win of the Tour de France. As General Manager and Tour Director of Team Sky, Brailsford pursued the idea of aggregated marginal...
Communications, Creativity, Integrated marketing, Marketing services, Strategic campaigns
Small and medium businesses have long been highlighted as powering economic recovery. Now a Barclays Business report shows that when families get into business they grow! First generation family-owned SMEs currently contribute £180 billion a year in GVA (gross value...
Campaigns, Clients, Communications, Integrated marketing, Strategic campaigns
Here at Marketing Zone we’ve seen a great in store Christmas merchandising campaign from John Lewis – products are grouped together as ‘Gifts they’ll love’. Blinding! Now I know many people hate to think of Christmas when it’s only October but in the Retail sector you...
Branding, Campaigns, Communications, Creativity, Local, Marketing insights, Social media, Strategic campaigns, Websites
Digital marketing and football are two of my big interests. So when I discovered that I had won an all expenses paid VIP weekend to Cape Town, as part of the UEFA Champions League Heineken Star Final Experience, I was ecstatic. I first learnt about this app when I...
Branding, Campaigns, Client service, Clients, Communications, Corporate design, Creativity, Email marketing, Emarketing, Identity, Local, Marketing and design, Online marketing, PR, Social media, Strategic campaigns, Web design, Websites
The Queen may be marking her Diamond Jubilee this year, but 2012 is an exciting year for Marketing Zone too. This year we’re celebrating 15 years since our marketing agency began! It doesn’t seem that long ago that our first client walked through our doors, and a...
Branding, Campaigns, Client service, Clients, Communications, Creativity, Design, Marketing and design, Online marketing, PR, Social media, Strategic campaigns
There was glitz, there was glamour. There were journalists, national press, fashion stylists and bloggers. Even one or two celebrities joined us. So what was the occasion? It was the Polaroid Eyewear’s 75th Anniversary and sunglass launch, and Marketing Zone organised...
Campaigns, Client service, Clients, Communications, Creativity, Marketing and design, Marketing insights, Social media, Strategic campaigns, Websites
In this month’s Hertfordshire Business Independent, Marketing Zone’s Mark features in their Executive profile. Take a look at page 23 to hear from Mark about the importance of strategic insights, creativity and results in marketing. Plus on page 31, Mark gives...
Campaigns, Client service, Clients, Communications, Creativity, Identity, Integrated marketing, Marketing and design, PR, Social media, Strategic campaigns, Websites
Polaroid Eyewear has been getting some great PR coverage this year thanks to our ongoing trade media relations plan. So it was fantastic to see the interview that Marketing Zone arranged with Marketing Week and Polaroid’s Chris Knight published. The feature discussed...
Campaigns, Client service, Clients, Communications, Integrated marketing, Marketing and design, Strategic campaigns, Web design, Websites
We’re always ready to support our clients whenever they need us, and if that involves a trip to the beautiful city of Nice, then that’s just a bonus! Mark’s just come back from a meeting in Nice with Polaroid Eyewear. The event involved the international buyers...
Campaigns, Clients, Communications, PR, Strategic campaigns
Our PR strategy for Polaroid Eyewear is producing excellent results. This month Grazia magazine, The Times and the Financial Times have featured Polaroid’s sunglasses, and we’ve also generated coverage in a number of sports and trade press titles. Polaroid’s...
Clients, Communications, Email marketing, Marketing insights, Strategic campaigns
When you’re sending out mailings, research has shown that you need to take some time to decide who you are targeting. Any company can send out a standard sales letter to their entire database, but it’s unlikely to work. Studies have shown that personalised content can...
Campaigns, Communications, Creativity, Strategic campaigns
Marketing Zone is a busy agency. There’s always another website to develop, a proposal to finish or some freshly designed logos ready to present to a client. But we don’t spend our days in business as usual mode. We like to do that little bit extra. A good way to meet...
Campaigns, Clients, Communications, Creativity, Strategic campaigns
Marketing Zone’s client, Polaroid Eyewear is really standing out from the crowd. Sunglasses and holidays go together like fish and chips, so retail sales in airports are vital to this brand’s success. Through an integrated trade marketing campaign, we first helped...
Creativity, Strategic campaigns
Lloyds Bank recently put together a series of road shows to help businesses through the recession. Mark from Marketing Zone was invited along by The Chartered Institute of Marketing. With 20 years in marketing, including 12 running Marketing Zone, he confidently spoke...
Clients, Communications, Strategic campaigns
Orange called on Marketing Zone for a consultancy project. They wanted to get smarter with their direct marketing, so we pulled together the data and analysed the effectiveness of different approaches to generating leads, appointments and corporate sales. The review...
