There was glitz, there was glamour. There were journalists, national press, fashion stylists and bloggers. Even one or two celebrities joined us. So what was the occasion? It was the Polaroid Eyewear’s 75th Anniversary and sunglass launch, and Marketing Zone organised a Press Open Day to mark the occasion. It was a huge success.
And we received these delightful chocolates to thank us for our effort!
The event was held at the elite No 5 Cavendish Square in London, chosen by us for its prime location for the VIP guests we invited. The event told the story of the Polaroid brand, showcasing original models from the archives through to the new collection for 2012.
We got a little star struck when Alex Reid arrived with James Bond stuntwoman, Sarah Donohue, celebrity publicist Richard Curson, and elite trainer Cengiz Halabi, all from Famously Fit. Then Rosie Fortescue from TV’s Made in Chelsea arrived with Nathalie from No No Coco. We’re delighted that our VIP connections made the event go with a bang.
Now we’re busy following up all the press enquiries and managing interview requests for our client.
If you’re looking to plan an event in the future, or are looking to elevate your brand into stardom, then we can help.