Mark’s just come back from a meeting in Nice with Polaroid Eyewear. The event involved the international buyers from the sport, fashion, optical and travel industries choosing sunglasses from Polaroid’s 2012 collection. These will be stocked next year in their shops and outlets. I was there with our client Rebecca to choose the selection of sunglasses for the UK ecommerce website Marketing Zone designs and maintains for Polaroid Eyewear.
It was great to attend this buyers meeting, as I got to preview the new collection, so we can get started on the marketing plans for Polaroid Eyewear for next year. Plus, because we work closely with the fashion press to generate PR for the sunglasses, I was able to identify the styles that I know will be of particular interest to the fashion media.
It was a very useful meeting and we’re ready to get cracking on Polaroid Eyewear’s marketing plans for next year.