social media marketing Marketing ZoneI recently attended a Social Media Bootcamp arranged by The Chartered Institute of Marketing, where it was good to meet with other experts in the industry. The key insight that came from the event was that customers are engaging with social media more and more, and that they expect businesses to do the same.

Millions of us use social media. Facebook, Twitter, Foursquare, its part of many people’s daily lives. So it’s not surprising that search engines highlighting social media mentions in their search results.

You can read my full article on the Institute’s blog, but it’s worth noting that with 25% of tweets on Twitter including URLs, this can be a valuable way to create unpaid links to your website which could boost your web ranking. We can develop a Twitter account for your business, call Mark on 01763 274440 for more information.