If you’re serious about marketing then turn to The Chartered Institute of Marketing. That’s the message we’ve been promoting for the Greater London Region of the Institute. With a host of practical support to help individuals with their careers, and business with their customers, we knew we had a great story to tell. With case studies, people profiles, regular marketing advice columns and promotions of business awards sponsored by the Institute, Marketing Zone got The Chartered Institute of Marketing’s name into the London business press, with positive mentions and contact details for enquiries we achieved a return of 10:1 ad value equivalent for every pound spent on PR.