Marketing Zone's Dee discusses projects with delegates.
Marketing Zone is back from exhibiting at the Best Business Expo in Stevenage. It was a good opportunity for networking with businesses and we’ve made some great connections.
The Expo had an Olympic and sports theme, and Derek Redmond, Great Britain’s Olympic Gold Medallist gave a motivational talk. Derek’s ethos is ‘sport is business and business is sport.’ His belief is that the determined and focussed mindset of a sportsperson can be applied in business. And there’s a lot of truth in that.
Hearing Derek speak about the teamwork necessary to develop Great Britain’s winning team in the 4 x 400 metre relay race in the World Championships it was clear to see that the team and responding to strategic tactics was key to bringing them success.
We also heard from business coach, Nigel Risner, whose presentation stressed the importance of good communication between businesses and their customers. “If you’re in the room, be in the room,” said Nigel. Which means keep your mind focussed on the task in hand, don’t allow it to become distracted. Wise words indeed.