With 1/3 of web visits from mobiles and tablets it’s essential that your website works well on them. Of course that still means many websites are seen on a full screen PC.

  • 32% of UK page views to websites are made from a mobile device
    – 24% mobile phones
    – 8% tablet
  • Over 20% of Google searches made on some kind of mobile device.
  • Mobile Internet usage is expected to overtake desktop usage this year.
    Comscore Device Essentials/Smart Insights

So how do you ensure effective web performance for all the different kinds of devices that customers use to view your website?

The answer is Responsive Web Design.

This allows you to create a single website which reformats itself to provide an optimal viewing experience across a whole array of devices. So in practical terms it might mean that your horizontal web page becomes a simplified vertical page on a smartphone. Of course it can do a lot more besides!

Beau Treasure

Here’s a recent example of a responsive website that Marketing Zone created for lifestyle company Beau Treasure. As this client offers a distinctive collection of fashion, homewares and gifts, the feel is high-end with charming photography, as well as, great features like the ability to create a wish list, compare products and share to social media sites.

On a PC screen the website uses the familiar horizontal navigation bar across the website. For tablets the web design is scaled to suit the screen size, with imagery remaining striking. For smartphones the navigation is modified but remains easy to use and retains its visual appeal, even on the smaller screens.