After we had begun our trade media relations plan for Polaroid Eyewear, Lou Cooper, Marketing Week’s features writer approached us. She wanted to interview Rebecca Harwood Lincoln from Polaroid for an upcoming feature about data security and online shopping.
The article discussed ecommerce websites, data protection and online security. Rebecca spoke about Polaroid’s online sales which are increasing every year, and about the strict security measures that we take to ensure their customer’s details are safe. We achieved a 21% increase in sales in 2010 with the ecommerce site we manage for Polaroid. This is an influential piece of coverage for Polaroid in Marketing Week and positions Polaroid Eyewear as major brand.
Having Polaroid recognised as a major brand by Marketing Week is a significant step forward in our marketing strategy. Marketing Zone can build a PR strategy for your organisation too, just ask us.