Our client, Polaroid Eyewear is celebrating its 75th anniversary. That’s quite something! So Marketing Zone arranged a Press Day to launch Polaroid’s 75th anniversary collection of sunglasses.

The event was a big success, with over 130 VIP guests including journalists, celebrities, stylists, writers and bloggers attending. In just a week after the event, we’d already made over 443,151 connections for Polaroid on Twitter, and have since seen coverage in top fashion blogs and the national press.

Take a look at this video from pre-event set up to immediate post event coverage, and see the PR expertise that helped make this event the success it was.