Marketing Zone’s client, Polaroid Eyewear is really standing out from the crowd. Sunglasses and holidays go together like fish and chips, so retail sales in airports are vital to this brand’s success. Through an integrated trade marketing campaign, we first helped Polaroid drive sales from nothing to become a Top 10 brand in major regional airports in the first year. Central to the campaign has been giving sales staff first hand experience of the product. With steady growth through the recession in direct contrast to other brands Polaroid sunglasses have now secured Top 3 position. That’s pretty good progress in just a few years.
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