When you’re sending out mailingsresearch has shown that you need to take some time to decide who you are targeting. Any company can send out a standard sales letter to their entire database, but it’s unlikely to work.

Studies have shown that personalised content can dramatically boost customer loyalty, online conversions, and revenue. Maybe you’re put off because you tried it a few years ago and it didn’t pay off. But now, with budgets stretched, bosses and shareholders expecting to see a result for every penny spent, it might be time to give it another shot.

By segmenting your database and personalising your messages, it lets you deliver the right offer to the right customer at the right time via the right channel. Personalisation can increase sales, enhance online conversion rates and strengthen customer retention. Why not try it for your next campaign and judge for yourself.