With not long to go until the Olympic Games, the eyes of the world are focussed on the Capital. But the eyes of the marketing profession have been fixed firmly on the event since April 2010 when The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) unveiled the official London 2012’s UK statutory marketing rights document. And these restrictions have caused some debate ever since.
Basically, unless you are an official sponsor you are not allowed to associate any marketing, advertising or promotional activity with the games.
We’re running an unofficial poll with the London Region of The Chartered Institute of Marketing to see what people think about the regulations. Read my full article and vote.