When the Chartered Management Institute teamed up with leading educational publisher Hodder & Stoughton they were looking to expand their range of business book titles. Direct marketing was identified as a critical discipline for today’s manager. With a potential readership drawn from amongst the institute’s large membership database, plus the many time-hungry managers across the globe, the search for a suitable author began.
Finding that Marketing Zone’s Dee came recommended with the necessary industry knowledge and the ability to craft clear communications, the institute requested a sample manuscript and then commissioned Dee to write their new Direct Marketing title. We’re proud to report that book sales are already in the thousands and can be bought in bookshops or online.