Marketing Zone insights - iTunes set to hit 25 billion downloadsWhere would many of us be without iTunes? Or the Apple revolution that changed the world of music and digital? As of today, nearly 25 billion apps have been downloaded worldwide from the Apple Store. That’s pretty incredible in eleven years.

To celebrate, iTunes are running a competition, and the person to download the 25 billionth app will win a $10,000 gift card.

It certainly shows how smart phones have changed our lives. Back in July I blogged about the future of mobile marketing, and how more people own a mobile phone than a bank account. And as one of the main ways that we access the internet, the smart phone is definitely here to stay.

I’ll be trying my luck to be that lucky 25 billionth person, will you?!