For a business that is all about ensuring clients look their best, the website had to looks stunning. It does. High quality photographic images reflect the salon’s high standards. As well as providing all the details needed to book an appointment, the e-commerce element of the website showcases a range of hair care products along with has some great features. This includes a wish list that customers can set up to provide gift suggestions to friends and family for birthdays and special occasions.
Three quarters of UK customers have used click and collect services and the overwhelming majority are very satisfied with the service, according to the UK online retail association IMRG. Convenience and cost are the main reasons why people like to shop online and collect in-store, as often this means they can pick up their goods faster and they also save on any delivery costs.
As the salon is constantly improving its client experience, from offering hair care advice to free wifi, launching a website with this click and collect service was a natural next step.