The QR code for Marketing Zone’s websiteNow that smart phones are becoming more popular, there’s been an increase in people using QR or quick response codes. But, what are they and how could they be used to help promote your product?

A QR code is a 2D barcode which is recognised by a smart mobile phone. It consists of a pattern of black modules arranged in a square pattern on a white background, and the information encoded can be a URL, text or other types of data.

A person will scan a QR code that might be in a magazine, on a sign, business card or on a product. They’ll do this using an app they have downloaded to their smart phone. From the data stored within the QR code, the user will either be taken, via their smart phone, to the product’s website or to a specific portal for further information about the product. At the moment, QR codes are more popular in Japan and South Korea, but the UK is slowly adopting this technology, especially now that smart phones are more accessible. But there are some limitations as some people are dubious about data protection issues because an organisation could receive personal data from their mobile phone.

However, it’s always good to know about different applications, so keep your eyes peeled next time you’re out shopping to see if you can spot a QR code on a product you’re buying.

Marketing Zone can create a QR code for your product – contact us to find out more