It comes as no surprise that content marketing is rated the most important activity for generating a commercial impact in 2014. This finding is taken from a recent Smart Insights poll to see which of the latest marketing hot topics are seen to be most relevant to businesses.
So what is content marketing?
Content marketing is way to create and make available valuable content such as, industry news or product demonstrations, in order to attract, engage and inspire your target audience to become customers.
And why is it important?
It’s important because it works. It’s a case of giving to get back. Results can be measured through a range of metrics from page visits, followers and document downloads to enquiries, conversions and sales.