It comes as no surprise that content marketing is rated the most important activity for generating a commercial impact in 2014. This finding is taken from a recent Smart Insights poll to see which of the latest marketing hot topics are seen to be most relevant to businesses.

content-marketing27% Content marketing
12% Big data
9% Conversion rate optimisation
4% Branded niche or vertical communities

So what is content marketing?
Content marketing is way to create and make available valuable content such as, industry news or product demonstrations, in order to attract, engage and inspire your target audience to become customers.

And why is it important?
It’s important because it works. It’s a case of giving to get back. Results can be measured through a range of metrics from page visits, followers and document downloads to enquiries, conversions and sales.

For help with your content marketing, copywriting, blogs and more, talk to Mark at marketing Zone, call Mark on 01763 274440, email or tweet @MarketingZoneUK.