When your customers buy from you, their purchase decision is both a rational and an emotional one.
Here is an insight into the emotional associations we have with different colours
|White||purity, peace, innocence, simplicity|
|Black||modern, power, elegance, sophistication|
|Grey||elegance, humility, respect, stability|
|Red||excitement, passion, strength, energy, love, speed|
|Blue||trust, calmness, reliability, confidence, conservatism|
|Green||nature, health, good luck, vigour, generosity|
|Yellow||happiness, optimism, warmth, intelligence, idealism|
|Purple||spirituality, creativity, royalty, wisdom|
|Orange||balance, enthusiasm, flamboyance|
|Brown||richness, stability, depth|
|Pink||gratitude, admiration, femininity, health|
Leo Wildrich of Buffer says: “When we feel compelled to buy something, colour can play a major role.” The infographic shows how brands have used colour to align themselves with specific emotional responses.