“How do we launch a new kid’s holiday camp in Spain to UK parents that own villas there?” That was the challenge put to Marketing Zone by Kevin Hilton, Managing Director of professional footballer Ramon Vega’s new venture, Soccercamp Marbella.
By developing the UK PR plan for Soccercamp Marbella, Marketing Zone has generated vital launch coverage in the national press and specialist magazines, resulting in advance bookings. The cohesive range of launch materials designed for parents – from stationery to brochures and take-one leaflets to posters – has been well received. So much so, these materials have been adapted for the Spanish marketing programme. The existing Soccercamp website has been search engine optimised (SEO) to ensure that it is found and a pay-per-click (PPC) advertising strategy is in place. The effectiveness of these measures has been proven not just by UK enquiries but interest from as far a field as Hong Kong.