Lloyds Bank recently put together a series of road shows to help businesses through the recession. Mark from Marketing Zone was invited along by The Chartered Institute of Marketing. With 20 years in marketing, including 12 running Marketing Zone, he confidently spoke about what works and what to avoid. Advice was given throughout the day on the importance of maintaining an investment in marketing, even through the tough times. But the main thing Mark advocated is to make sure that your investment gets a decent return, so keep an eye on what you’re spending.