Businessman, Steve Rolt, called upon Marketing Zone to get his new business off the ground. We provided Steve with a distinctive company brand, new website, practical business cards, branded email signature and smart livery design for his van. Now Steve is set-up and ready to do what he does best – help local customers around Buntingford with home improvement projects.
Marketing for this new business start-up
Steve had already got the relevant training and experience under his belt, but when we met him the business itself was still just an idea. Here’s what Marketing Zone did to help Steve turn his new business idea into a reality:
- Suggested and secured a website address for the business, prompting Stephen to change his name to Steve (just when he’s at work!) with the memorable www.steverolt.co.uk
- Created straightforward branding taking inspiration from the midnight blue colour of the Ford Transit Custom short-wheel base van which the business already owned. The new brand could then be readily applied to the website, printed material and the van.
- Designed livery for Steve’s van, using the new branding to enable Steve to advertise his services whilst working in his local area.
- Developed a website for the business, including photographic imagery to inspire customers and clear graphic buttons for each service.
- In creating the website, we researched the typical home improvement activities customers want to put together a list showing the scope of each service, which we then cross-checked with Steve. The logic for these lists is that potential customers are reassured that they have come to the right place as they’ve found exactly what they need.
- Each website page includes a clear prompt with Steve’s phone number or a clickable enquiry form to make it easy for customers to make an enquiry.
- The website includes gallery functionality. Over time we’ll upload more and more photos to show the projects which Steve has worked on. The photo-log of his clever conversion of an outbuilding into a smart office is already in place. The picture of the finished rooms speaks volumes.