In response to the situation where more and more people access the internet from mobile devices like smartphones, Google has implemented changes to prioritise websites that can be easily used on mobiles. In other words, today’s websites need to be mobile-friendly to perform well in Google’s search rankings.
Changes prioritise mobile-friendly websites
- Two years ago Google began to tag sites as mobile-friendly to show which websites could be easily used on a smartphone or tablet.
- Last spring Google announced that it would make an algorithm change to how pages are ranked when people search on mobile devices.
- The change in April 2015 was designed to serve up pages that could be readily viewed on a mobile in preference to pages that were difficult to use on a mobile.
- Dubbed mobilegeddon, the move was seen as a threat to the performance of existing websites, since overnight website performance could change with ‘unfriendly’ websites being pushed further down the rankings.
- From May 2016, Google has increased the importance of mobile-friendly signals in its rankings.
- In August 2016 Google phased out labelling search results as mobile-friendly or not since being mobile-friendly had become a normal way of working.